JK Sparks

Husband | Father | #Marketer | #Strategist | Head of Marketing @audienceplushq | Mountain Biker 🚵🏻‍♂️ | Skier ⛷ | Golfer 🏌️‍♂️

[JK Sparks @JKSparks]

I’m so excited to announce that I’ve joined @akennada at @AudiencePlusHQ as Head of Marketing!

We’re building software, content, and community in order to help every company evolve their content and media efforts for a community-led world.

https://t.co/aEkKINGzTE

[Sid Yadav @sidyadav]

What if building your dream digital business felt as easy as vibe coding?

Starting today, it does.

Here's everything we announced at Circle Eclipse 🧵

[Sid Yadav @sidyadav]

Eclipse is by far the hardest thing most of us have worked on at Circle.

Every function has had to be challenged to its max abilities, and then some.

It’s taken:
- The craft of 80+ folks in R&D and 30+ folks in other orgs for the past 5 months
- Impeccable coordination and judgement from 20+ leaders on various parts of the project
- Flying in 200+ of our team members to a castle for co-working & internal ed
- 60+ daily testing hackathons by the time we fully ship
- My co-founders and I giving every ounce of our attention, craft, and soul to every nook and cranny of this project
- Re-aligning every part of our product and services from first principles
- Staring down every personal flaw of mine and Circle’s with intense humility, not breaking eye contact, and simply getting to work
- Doing all of the above while continuing to run our day-to-day operations and logistics so our customers continue to get A+ service, new features, and our team members are taken care of

It’s been challenging but totally worth it.

I have a newfound appreciation for companies that dare to reinvigorate.

There is definitely glass chewing, but at the very least we’re looking at something far more beautiful than the abyss.

I can’t wait to share it with the world on June 16.

[JK Sparks @JKSparks]

Definitely the biggest thing I've ever worked on in my career. Can't wait for June 16.

[Sid Yadav @sidyadav]

I've never been more excited 🕶️

Circle Eclipse · June 16 · 1pm ET

[JK Sparks @JKSparks]

@sidyadav Can't wait!

[JK Sparks @JKSparks]

Real B2B branding comes from credibility and trust-building.

Your marketing strategy shouldn’t aim to go viral.

In B2B brand building, your strategy should start with being helpful, then build from there.

[Anthony Kennada @akennada]

Happy one year birthday @AudiencePlusHQ, founded on this day last year.

Chapter two begins May 2023.

[JK Sparks @JKSparks]

@rabahrahil I've seen incredible success with newsletter sponsorships. It's all about targeting and messaging for the audience. If you're just asking them to buy your product it won't work. If you're driving them to real value you'll see results.

[JK Sparks @JKSparks]

@Dmurr68 B2B companies will finally realize the power of acting like a media company.

[JK Sparks @JKSparks]

"If you create it, they will consume" does not work for content marketing. Be sure to have an effective distribution strategy.

[Anthony Kennada @akennada]

The biggest content drop of the season is here. Don’t wait until midnight to subscribe to @AudiencePlusHQ. https://t.co/dY3UVXw4EH

[Flatfile @flatfile]

Flatfile is proud to announce that we have closed our Series A funding of $35M led by @scalevp with participation from @WorkdayVentures and previous investors @AforeVC, @GradientVC, and @TwoSigmaVC https://t.co/BWOPSWO8C5 #dataonboarding 🚀

[Flatfile @flatfile]

The survey results are in! Learn more about how companies today are onboarding customer data in the first ever State of Data Onboarding report https://t.co/TOghSXxYBY #dataonboarding

[Fullstory @fullstory]

🎉 Thrilled to be mentioned in @flatfilers roundup of the best tools for onboarding! Congrats to everyone on the list, including our partners @trychameleon, @pendoio, @drift, @intercom, @mixpanel >> https://t.co/Ml7Y1MvpNX

[JK Sparks @JKSparks]

It’s aliiiiive. We’re launching Flatfile Concierge into beta today, and also have some great new investors along with $7.6m (!!)

[Flatfile @flatfile]

We’re delighted to announce we’ve raised a $7.6m seed round to automate data onboarding (🤝@TwoSigmaVentures and almost a dozen more below 👇) https://t.co/dDqWcZk9dD

[JK Sparks @JKSparks]

It can be difficult to scale while still humanizing your interactions with customers. Check out a few tech platforms we use here at BombBomb to make our customer experience as humanized as possible. Written by the AWESOME Donna Kelly. https://t.co/1eulhe5n6T

[JK Sparks @JKSparks]

Come work with me at the coolest company around. We're hiring in Marketing! #marketing #hiring #ColoradoSprings #Jobs https://t.co/b7yE9S5FYO

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

I'm sure this'll end well for everyone.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Video of my presentation from #INBOUND17 is online: https://t.co/GFo0YvtldA I wrote a bit about the experience (& the slides are there, too)

[JK Sparks @JKSparks]

@randfish just made my week. Totally inspired. I may have shed a tear finally seeing him live. What a genius! #INBOUND2017