Jeff Lyman

Lucky husband. Lucky Dad. Scarred Trail Blazers fan. Oregon grad. COO @ Previ ( Nike, Vivint, Weave alum. Digital junkie. Opinions are my own.

[Jeff Lyman @JLymanPDX]

@NovaLabs_62 Do you test for endotoxin and/or heavy metals?

[Kevin Carpenter @kejca]

Charlie Munger: "What makes capitalism work is the fact that if you're an able-bodied young person [and] you refuse to work, you suffer a fair amount of agony."

[New York Magazine @NYMag]

Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients.

The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show.

In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views.

“On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown.

“Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.”

Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: https://t.co/hlcdfSmzPc

[Jeff Lyman @JLymanPDX]

@Dougbarnett You're giving Elon a run for his money Douglas!

[Jeff Lyman @JLymanPDX]

@troymonson @johnnieO @TheCW_Sports You would look darling in a CW quarter zip

[Jeff Lyman @JLymanPDX]

@rje7 @MCamerlengo Back to back to back!!!

[Jeff Lyman @JLymanPDX]

@dougbarnett Love it!

[Elon Musk @elonmusk]

I couldn’t agree more! 🇺🇸🇺🇸

[Jeff Lyman @JLymanPDX]

11+ years later, still the best idea I've seen to solve NBA tanking. @ZachLowe_NBA still as bullish on this as you were in 2013?
https://t.co/KrpvVjAtzi

[Jeff Lyman @JLymanPDX]

All timer.

[Cinema Tweets @CinemaTweets1]

David Fincher directed this commercial featuring LaDainian Tomlinson and Troy Polamalu for Nike in 2008. To this day, it’s still one of the best commercials I’ve ever seen. Don’t ever question the genius of David Fincher.

[Jeff Lyman @JLymanPDX]

@dougbarnett I've never seen you smile like that... feels like you prompted that in.

[Jeff Lyman @JLymanPDX]

@dougbarnett Push yourself.
‘80 Lakers
‘81 Celtics

[Reads with Ravi @readswithravi]

“Action produces information. Just keep doing stuff.”

— Brian Armstrong

[Jeff Lyman @JLymanPDX]

https://t.co/vvAX9gQC6Y

Let’s go Utah!🔥🔥🔥

[Jeff Lyman @JLymanPDX]

@rje7 Would have been tight.

[Jeff Lyman @JLymanPDX]

There’s so much wisdom in this talk, it’s not even worth trying to catalog it here. Just listen. All the way to the end.

Warren Buffett | Lecture | University Of Florida | 1998 https://t.co/wEoehAPzAg

[Alex & Books 📚 @AlexAndBooks_]

All of human knowledge is contained within these two books.

[Jeff Lyman @JLymanPDX]

@blazers_palace That was Tre Young’s rookie year.

[Jeff Lyman @JLymanPDX]

Loved hearing @tferriss and @GregoryMcKeown talk about “directional documents” that serve as a guide their lives. For Tim, it was poetry. For Greg, it was a patriarchal blessing, for corporations it can be a mission statement. Simple, but powerful concept. https://t.co/x54eZT9meN

[Alex Tam 譚汶材 @alexctam]

Terry Stotts right now: