Intro to Sports Media

Official site of the coolest class at Virginia Tech: Intro to Sports Media. We meet Mon. & Weds. afternoons but we're following teams, athletes & media 24-7.

[Intro to Sports Media @JMC_2074]

Thanks to the ACC Network crew for visiting class!

So many amazing opportunities exist both in front and behind the camera!

[Intro to Sports Media @JMC_2074]

Our official 2026 NCAA Final Four Projections!

[Intro to Sports Media @JMC_2074]

Our NCAA Tournament Analytics Project is this week. Your Final Four picks and essay explaining your methodology are due Weds. 🏀🏀🏀🏀

[Intro to Sports Media @JMC_2074]

Quiz No. 3 is today.

📌 Executive Orders in 2025: Women’s Sports & Saving College Sports.

📌 Lobbying by The NCAA & the ACC.

📌 Athlete Advocacy.

📌 International politics’ impact on global sports.

Be neutral. Be respectful. Read everything! Understand delicate issues.

[Intro to Sports Media @JMC_2074]

Per our class on backgrounds and framing from Joe Hermitt⬇️

[Joe Hermitt @JoeHermitt]

@BricksCenter Hey everyone, it’s the “cameraman” here. In reality, I was about 10-12 feet away from James Franklin when this occurred, but the perspective is condensed. Anyway, since you’re curious, here’s the photo and you can see my whole gallery at @pennlive. Storm clouds brewing.

[Intro to Sports Media @JMC_2074]

https://t.co/RaenLm9pzW

[Intro to Sports Media @JMC_2074]

https://t.co/U4rBBa4zgn

[Intro to Sports Media @JMC_2074]

What a treat to have @ryanripkenshow visit with our class today for 90+ minutes. How to build your career and create authentic and organic content.

🟧 "Age is actually your friend."
🟧 "Relationships can send you to different people."
🟧 "Don't be afraid."

#VTSMA

[Intro to Sports Media @JMC_2074]

After studying the team sheets, advanced data, and various team metrics, here's our annual Final Four Projection from the Sports Media & Analytics program at Virginia Tech. #VTSM

[Intro to Sports Media @JMC_2074]

@b0stonbru1ns Katie— add where to get tickets and add how to watch and listen to the game also OK? Good job.

[3304 Sports @3304Sports]

🚨GENERAL MEETING ALERT🚨

We're having our first general meeting of the semester tonight at 7:30 p.m. in NCB 360!

If you're interested in getting valuable experience in broadcasting, writing, studio shows and more, make sure to attend!

#VTSMA

[Intro to Sports Media @JMC_2074]

It’s as if Coach Cooley was in our class yesterday! We spent 90 minutes on this!

✅ Ask questions!

Don’t waste a coaches’ time. Ask fair, respectful, intelligent questions at a presser.

Do not be a fan. Dont chit chat.

Ask. Real. Questions!

https://t.co/eNj87J4QaX

[Rutgers Scarlet Knights | The Knight Report @RutgersOn3]

#Georgetown HC Ed Cooley with some advice to the young writers in the room tonight.

“This shit is real.”

[Intro to Sports Media @JMC_2074]

ACC football is our top story in the SMA Capstone class today!

[Intro to Sports Media @JMC_2074]

Thanks to @TravisWells7 for visitng with our class today!

Great insight! Awesome stories!

[Intro to Sports Media @JMC_2074]

Thanks to Doug Wright, Sportsbook Operations Manager of @BetMGM for visiting with our class.

📌 The growth of legalized betting.
📌 The business model of how sports, media, and betting intersect.
📌Careers in analytics.
📌How betting laws vary by state.
📌How it all works!

[Intro to Sports Media @JMC_2074]

Hey gang, remember, tomorrow’s quiz!

📺 RSN’s and what’s happening with Sinclair/Bally.

🤾‍♀️ Women’s sports coverage in US Media.

🧐 How Nielsen data is compiled and used by networks and ad agencies.

[Intro to Sports Media @JMC_2074]

⚽️fans see a great moment in Croatia World Cup history!

#VTSMA students see:

🎥 Position of JIB behind goal.

🎤 Massive field mic & wind screen.

📷 Dozens of on field remote cameras.

🥤Ad agency WPP of London & Coke global marketing during penalties.

A semester in 1 pic!

[Intro to Sports Media @JMC_2074]

My man Kenny with today’s talking point!

[KENNY BEECHAM @KOT4Q]

The Lakers social media team got some explaining to do 😂

[ESPN Insights @ESPNInsights]

The sum of the remaining seeds in the NCAA Tournament is 47, 7 higher than any other Elite 8 field since seeding began in 1979.

The two double-digit seeds, Saint Peter's & Miami (FL), are making their first-ever trips to the Elite 8.

[Intro to Sports Media @JMC_2074]

Here’s our official Virginia Tech SMA 2022 Final Four projection.

We studied team sheets, advanced basketball analytics, and dozens of metrics in (and out) of class this week. Selections based totally on data.

104 students participated.

Here are our results!🏀

#VTSMA