Juan Montermoso

President, Montermoso Associates (Marketing & Leadership Consultancy). MBA Faculty, Santa Clara University. Director, COO Forum, Silicon Valley Chapter.

[Juan Montermoso @JMontermoso]

Customer use, not sales, is key RT @AnandThaker: A4. Utilization of the product & upsell/cross sells #FFMO

[Juan Montermoso @JMontermoso]

Link to strategy is key RT @LauraVEM: a4 - yall we need to help our colleagues really understand how 2 create alignment. #FFMO

[Juan Montermoso @JMontermoso]

so each stakeholder has different effect .RT @LauraVEM: a4- depends on what customer outcomes u r trying to drive. #FFMO

[Juan Montermoso @JMontermoso]

Net promoter score RT @garymkatz: A4 Share of wallet (budget for B2B): shows customer loyalty & commitment #FFMO

[Juan Montermoso @JMontermoso]

A4. Begin with customer satisfaction: during lead time, consideration, purchase, and use. #FFMO

[Juan Montermoso @JMontermoso]

different strokes for different folks!RT @garymkatz: RT @ShamezD: Ops Mgrs:conversion, campaign performance #FFMO

[Juan Montermoso @JMontermoso]

efficiency and effectiveness measures are needed for overall strategic success #FFMO

[Juan Montermoso @JMontermoso]

internally, individuals want to see their impact, e.g., closed sales, market share increase, advertising success #FFMO

[Juan Montermoso @JMontermoso]

financial ones: revenue, margin, ROI first. Operational metrics: productivity, efficiency measures #FFMO

[Juan Montermoso @JMontermoso]

Link to a plan too RT @LauraVEM: a 2- good metrics take you from visual flying to instrument flying #FFMO

[Juan Montermoso @JMontermoso]

RT @LauraVEM: a 2- we have a ...process that helps visually show the data chains from outputs to outcomes, foundation for dashboard #FFMO

[Juan Montermoso @JMontermoso]

sometimes data analysis can help RT @LauraVEM: a2 - data and analytics are key to understanding relationship #FFMO

[Juan Montermoso @JMontermoso]

A2. some come from economics: raise price, demand falls; others come from testing: run an ad, see sales rise #FFMO

[Juan Montermoso @JMontermoso]

Good Loyalty metric RT @garymkatz: A1 Net promoter score: allows you to see impact of naysayers compared to champions #FFMO

[Juan Montermoso @JMontermoso]

A1 Metrics can differ between B2B and B2C situations #FFMO

[Juan Montermoso @JMontermoso]

A1. Internally, mktg should examine productivity measures: project impact, sales funnel velocity, etc.
#FFMO

[Juan Montermoso @JMontermoso]

A1. Customer focused ones: customer satisfaction, market share #FFMO

[Juan Montermoso @JMontermoso]

Juan Montermoso here. Marketing and Leadership Development Consultant. Good Day!
#FFMO

[Juan Montermoso @JMontermoso]

Juan Montermoso here. Marketing and Leadership Development Consultant. #FFMO

[Juan Montermoso @JMontermoso]

bye all!Enjoy the weekend! #FFMO