Success takes patience, Theirs no shortcuts. Persistency, resilience, hard work, all of that. People overestimate what they can do in a year and underestimate what they can do in 10. Play the long game.
Surround yourself with people that will support you when you fail. Because you will. Not spectacularly, you hope but definitely in the short term. In the long term, though your going to win.
It would be a wise move for all businesses to be on TikTok if your trying to scale. You can have 0 followers and get 100,000 views on your first video. To get that attention anywhere else you’ll have to pay a lot of money.