JOCC: Journal of Creative Communications (CRC)

Academic Journal | Published-Triannual Mar Jul Nov | Double Blind Peer-Reviewed | Published by @SAGEPubIndia in association with @MICA_Ahmedabad ISSN: 09732586

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

📢 Now live: the November 2026 Special Issue of the Journal of Creative Communications.
Reimagining Creativity in the Age of AI: Co-creation, Communication, and Culture

Read the full issue on SAGE Journals
https://t.co/LJ1LzGg2CQ

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Human or virtual influencer: who builds stronger brand love?

A new study in the Journal of Creative Communications, “Exploring the Impact of Instagram and Virtual Influencers on Brand Love” by Viral Tolia and Dr. Ramzan Sama Sama.

📖 Read More: https://t.co/VU8ymMfzOP

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

58 creative-writing participants ranked endings of 25 stories across four conditions among which Human-AI collaboration received the highest quality ratings, followed by human writing, detailed-prompt AI, and zero-shot AI. https://t.co/WRpZWrvto9

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

📘 Meet the Special Issue Editor

Introducing Yupal Shukla, Director, IRSSM.

His interests in #customer_experience, #sustainability marketing, and well-being add a perspective to this special issue.

Read the special issue here: https://t.co/00xCppzBcd
#JOCC #ResearchPublication

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Meet Dr. Anish Yousaf, Senior Lecturer in Marketing at #Nottingham Business School.

His interest in emerging technologies & #digital_advancements in #marketing focusing on #human_technology adds an edge to the issue

#JOCC #ResearchPublication
Read here: https://t.co/00xCppzBcd

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

New #research shows how marketers can transcend interactivity to build long-term attachment and #brandloyalty by aligning them with #consumers self-concept.
Here are some quick take-aways and actionable #insights for #industryprofessionals
Read article-https://t.co/00xCppzBcd

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

📘 Meet the Special Issue Editor
Dr. Ramzan Sama, from Jaipuria Institute of Management,

His experience in areas like #advertising, and #branding, enriches the editorial vision of this special issue.
https://t.co/pn6nduLRvm

#JOCC #ResearchPublication #MICA #research

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

📘 Meet the Special Issue Editor
Park Thaichon, from the University of Southern Queensland, Australia.

His expertise in #digitalmarketing, #AI, and related #research areas brings valuable scholarly depth to this issue.

To read the issue https://t.co/pn6nduLjFO

#mica #JOCC

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Call for Papers | JOCC (SAGE)
Special Issue: Reimagining Creativity in the Age of Al

Explore the key topics and cluster themes for the special issue

SUBMISSIONS ARE OPEN

submission guidelines - https://t.co/NpZ7GtnpVq
submission portal - https://t.co/iCtujsQ3hw

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

CALL FOR PAPERS
Special Issue: Reimagining Creativity in the Age of AI, invites papers that push new thinking on co-creation, communication, and cultural change.
Guidelines
https://t.co/NpZ7GtnpVq
Submission LINK https://t.co/iCtujsQ3hw
#JOCC #MICA #CallForPapers #SagePublication

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Ever wondered how to publish in top journals? 📚
From topics to citations, JoCC is here to help.
Drop your questions below and let’s demystify academic publishing, together!

#AskJoCC #AcademicPublishing #ResearchTips #CiteThisWork #PhDLife #MICA #JoCC

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

"Education is the most powerful weapon..." — Nelson Mandela.

On #NelsonMandelaDay, we celebrate research that empowers and transforms. Explore how JoCC champions justice, empathy & change through knowledge.

🔗 https://t.co/EX0k0NaLUJ

#JoCC #EducationForChange #MICA

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Are Indian ads finally breaking gender boxes? This JoCC study explores how young audiences view counter-stereotypical roles from dads doing laundry to daughters in boardrooms and what it means for media representation.

Read & cite: https://t.co/pkW5KwRpJu

#JoCC #GenderEquality

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What if planning a trip felt like being there already? This JoCC study explores how AI chatbots & VR reshape travel marketing, making it smarter, immersive & more human.

📥 Read & cite: https://t.co/vHM8NNGaC1

#JoCC #SmartTourism #AIinTravel #VRMarketing #CiteThisWork

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Now live: JoCC July 2025 📚

Explore insightful research on memes, AI, freelancers & digital influence—stories that reflect how we connect, create & communicate today.

🔗 Read & cite: https://t.co/pn6nduLjFO

#JoCC #AcademicResearch #StorytellingMatters #MICA #July2025Issue

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Coming soon: JoCC July 2025! Dive into fresh research on memes, media ethics, AI, influencers & more, where communication meets culture, tech & storytelling.

🔗 Be the first to read: https://t.co/pn6nduLRvm

#JoCC #MediaStudies #ComingSoon #AcademicResearch #MICA

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Who do we trust more on Instagram, celebrities or relatable micro-influencers? This JoCC study finds that authenticity drives credibility, connection & intent to follow in health communication.

📥 Read & cite: https://t.co/cnxxFRhWrb

#JoCC #InfluencerMarketing #DigitalHealth

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

Glamour meets grit in Dubai’s creative economy. This JoCC study explores how freelancers navigate precarity, pride, and possibility in a city of ambition.

📥 Read & cite: https://t.co/1fT2L4uDPE

#JoCC #GigEconomy #Freelancing #CreativeWork #DubaiMediaCity #CiteThisWork

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

What makes us trust user-generated content, what’s said, who says it, or what we already know? 🤔 This JoCC study explores how tie strength, credibility, and prior knowledge shape online influence.

📥 Read & cite: https://t.co/6Tnoe5mDCx

#JoCC #DigitalTrust #UGC #CiteThisWork

[JOCC: Journal of Creative Communications (CRC) @JOCCJournal]

What do Doge memes reveal about masculinity in India’s online spaces? This JoCC study unpacks how humour, gender, and identity intersect in meme culture. A must-read for digital & gender studies researchers.

Read & cite: https://t.co/8sUjqS8J9r
#JoCC #Memes #DigitalMasculinity