Fourth Nattawat: Global Fashion Week Impact
Fourth absolutely crushed it! Generating $9.4M MIV and ranking as the #2 top celebrity globally for Paris Fashion Week is an incredible milestone.
• MIV® (Media Impact Value): A proprietary metric created by Launchmetrics. Rather than just tracking raw volume, it uses an AI algorithm to evaluate the quality of exposure, factoring in brand equity, media relevance, content quality, and regional audience value.
• The Difference from EMV: Traditional Earned Media Value (EMV) focuses heavily on sheer volume; if a post goes viral, its EMV skyrockets regardless of who is interacting. MIV takes that raw engagement and filters it through an AI quality check—analyzing who is engaging, where they are located, and whether they align with a true luxury demographic.
• Why It Matters: High-fashion luxury houses (like Louis Vuitton) heavily favor MIV because it measures prestige, audience alignment, and genuine brand value rather than just raw, noisy engagement.
Seeing Fourth's name sitting right at the top alongside massive global icons is a huge moment.
MIV does not hand out high rankings easily. By filtering out the noise and proving his audience's premium quality, this report delivers concrete proof to the fashion world that his influence is deeply respected, highly valuable, and perfectly positioned for top-tier luxury partnerships. He didn't just generate numbers—he generated true prestige.
The pride is completely justified! 🥹🎉
Very well done 👏🏻 @tawattannn
#LVMenSS27xFourth
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