Steph Curry turned down more money from other brands to sign with Li-Ning, per Shams
Steph’s favorite shoes he wore were Dwyane Wade’s and Jimmy Butler’s who are also with Li-Ning
(h/t @NBA__Courtside)
Landmark: Golden State star Stephen Curry's 10-year endorsement deal with Li-Ning is worth over $400 million, industry sources tell ESPN. Curry had similar financial commitments from other brands, including at least one more lucrative offer, but chose Li-Ning to power Curry Brand.
Golden State Warriors star Stephen Curry has signed a shoe endorsement contract with Chinese company Li-Ning -- a landmark 10-year deal, sources tell ESPN. Li-Ning extends his Curry Brand venture globally and encompasses basketball products, athleisure, the ability for Curry to sign athletes under his brand, and a full golf line.