@jforjacob Have been in the focus-on-one camp for a few years. Last few months, I've started to think about multiple too.
Could also takes the pressure off one brand having to get large enough to satisfy ambitions even though the TAM may not be there.
@binghott Monitoring spend on our evergreen campaign that has some winners with “looser” exclusions (launched before I took the course)
When looking at a breakdown by audiences and seeing existing customer sales increase when emails are sent.
@binghott so glad I did 'building ads with Barry' at the start of this year. Otherwise I wouldn't have realised how much attribution Meta steals from email campaigns 😅