Jacqui

Admin official @simonelahbib FB Page + work with her to raise $$ for @EBMemorialFund | Work a/c: @jacqui_yeo | Thai GL dramas | Love Tennis | Music is therapy

[Jacqui @Jacksprattemp]

#ลูกหมีซอนญ่า #LMSY
#SonyaSaranphat #LMlookmhee

Great summary from my LMSY Digital Team Bestie @hcfoo about @sonyasarann and @lmLookmhee's current Engagement Rate (ER) and Earned Media Value (EMV) on their Instagram a/cs and how to help them continue to sustain and grow.

If I may chip in with some other information and insights:

Keep Engagement Authentic (This Is Crucial)

a) One thoughtful action per post helps more than a dozen empty ones.
b) Forced engagement can lower credibility

What doesn’t help:
- Spam comments
- Copy-paste phrases
- Fake or forced hype
- Harassment of others “for” your fave

Why?
- Brands can detect inauthentic engagement
- Algorithms discount repetitive / low-quality interactions / inauthentic behavior
- Real reactions > volume.

Engagement rate and EMV rise when fans don’t just view content and swipe through photos or videos quickly - but actively participate.

1) Comment Thoughtfully - Don't just use emojis.

Why it matters
- Comments weigh more than likes in the algorithm
- Longer, relevant comments signal “quality interaction”
- Brands track comment sentiment for EMV

How fans should comment
- Respond to captions, not just the photo
- Ask questions
- Share personal reactions or interpretations of what they shared

📈 Boosts: Engagement rate, brand desirability, algorithm reach

2) Save the Post - This is One of the most important things fans can do.

Why it matters
- Saves are one of Instagram’s strongest ranking signals!
- Indicates long-term value, not just instant reaction

Save posts you like

Especially important for:
i) New projects and other career announcements
ii) Photoshoots
iii) Interviews
iv) Reels with substance (e.g. promotion videos for new series, BTS video from production shoot or magazine photoshoot, attendance at major events, concert performances, features from music video clips)

📈 Boosts: Algorithm prioritization, EMV credibility

3) Share to Stories (Very strong boost for EMV)

Why it matters
- Shares expand reach beyond existing followers
- Considered earned distribution (very valuable to brands)
- Often leads to secondary engagement

Share to Stories with:
i) A short caption
ii) A personal reaction
ii) A relevant emoji or sticker

Always tag the artist so they can repost

a) If it is a brand partnership - also tag the brand owner in the photo or video.
b) If it is magazine photoshoot cover photo or video from a magazine photoshoot / interview - also tag the publication e.g. Elle, Vogue, Harpers Bazaar, Mint, Kazz Magazine.
c) If it is from an event - tag their IG a/c and/or use the event hashtag

📈 Boosts: Earned Media Value, reach, fan-to-fan discovery

4) Watch Reels All the Way Through (and Replay)

Why it matters
- Completion rate is critical for Reels distribution
- Replays signal strong interest

What fans can do
i) Let Reels play fully
ii) Rewatch if you enjoyed it (e.g. just like rewatching their YouTube videos or repeat plays of their music on streaming platforms)
iii) Avoid scrolling away immediately

📈 Boosts: Explore page reach, viral potential

5) Participate in Interactive Features

Engage with:
- Polls
- Question boxes
- Live chats
- Broadcast channels

Why?
a) Shows active, responsive fandom
b) Brands look at audience responsiveness

📈 Boosts: Engagement quality metrics, sponsorship/partnership appeal

6) Create Fan-Generated Content (High EMV Impact)

This is organic earned media.

Examples:
- Fan edits
- Reaction videos
- Outfit recreations
- Scene breakdowns
- Appreciation posts

Always tag the artist, use relevant + the important hashtags.

📈 Boosts: EMV and off-platform buzz

7. Brands Look At

a) Engagement rate, not follower count
b) Comment quality
c) Share frequency
d) Audience sentiment
e) Fan creativity and loyalty

When fans engage well, it tells brands:

“This artist has loyalty and pull, not just visibility.”

This can directly increase:
i) Sponsorship value
ii) Casting appeal
iii) Media attention
iv) Negotiating power

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

This style is a perfect blend of "Traditional Thai Heritage" and "Modern Street Chic" It features the "Sabai", a classic silk or lace shawl traditionally reserved for formal ceremonies, paired effortlessly with everyday denim jeans. This "Thai Fusion" look celebrates cultural roots while embracing a casual, contemporary lifestyle, making ancient elegance feel fresh, wearable, and fun for the new generation. It’s all about honoring the past while living in the present.

HOMETOWN ROMANCE EP7

#คุณแฟนบ้านนอกEP7
#ลูกหมีซอนญ่า #LMSY

[Jacqui @Jacksprattemp]

@Flutado I had always wondered abt the significance of the various things you have shared from a Thai wedding ceremony so thank you very much for explaining nong Fon.❤️

HOMETOWN ROMANCE EP7
#คุณแฟนบ้านนอกEP7
#ลูกหมีซอนญ่า #LMSY

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

ขอบคุณที่ทำฉากแต่งงานแบบโซไทยแท้แบบนีัมาให้ชมนะคะ สวยงามปราณีตทุกรายละเอียดเลยค่ะ🙏🏻🥹

In a traditional Thai wedding ceremony, the focus is on showing deep respect and receiving blessings from elders. One of the most touching moments is when the bride bows or prostrates on the groom’s lap to show her love and devotion, which is often followed by the couple exchanging rings in front of family members as witnesses. The highlight is the water-pouring ceremony, or "Rod Nam Sang," where guests pour blessed water from a conch shell over the couple's hands while giving them life advice. You’ll also notice a white thread circle called "Mong Kol" placed on both their heads, linked together to symbolize that while they are two individuals, their lives are now spiritually joined as one. It’s a beautiful, serene ritual that’s all about unity, family bonds, and starting a new chapter with the grace of those they respect most. 💍🐚🌸

HOMETOWN ROMANCE EP7

#คุณแฟนบ้านนอกEP7
#ลูกหมีซอนญ่า #LMSY

[Jacqui @Jacksprattemp]

@Flutado I'm also a fan of Faye so I get it Sonya!😂
Your reaction is so 🤩😍😳🤯....... but totally heartwarming.🥰

LMSY X KAZZ 2026

#KAZZAWARDS2026xFaye
#KAZZAWARDS2026xLookmheeSonya
#ลูกหมีซอนญ่า #FayePeraya

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

🗣️ You got to see P’Faye again, how was it??

🐰 "P’Faye is SO handsome omg 😱💖
Today 👏🏻 was 👏🏻 SO 👏🏻 worth it 👏🏻 I can go home now!👏🏻"

😂

LMSY X KAZZ 2026

#KAZZAWARDS2026xFaye
#KAZZAWARDS2026xLookmheeSonya
#ลูกหมีซอนญ่า #FayePeraya

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

ไม่ต้องสืบว่าเขินมั้ย ดูหน้าซอนญ่าก็รู้ สู้เค้าลูกกก!
Look at Sonya in this vid🤣
she's the ultimate representative of our fandom. We feel you, girl!😆🔥

LMSY X KAZZ 2026

#KAZZAWARDS2026xFaye
#KAZZAWARDS2026xLookmheeSonya
#ลูกหมีซอนญ่า #LMSY

[Jacqui @Jacksprattemp]

@Flutado Thank you nong Fon🙏🫂🫶
I've been managing ok and taking care of myself. It is because I've been putting myself first that I've reduced my time on social media. I do come on sometimes, but only for short periods of time mostly. I hope you have been keeping well.🙂

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

🐨: I’m like sooo shy 😳 feels like I haven’t been to an event in forever

🐰: Yesss, it’s been soooo long since we came out like this 🥺

* The girls said they’re super happy to finally see their fans again 🫶💖

LMSY X KAZZ 2026

#KAZZAWARDS2026xLookmheeSonya
#LMSY #ลูกหมีซอนญ่า

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

ขอบอกเลยว่าชุดราตรีสีขาวชุดนี้ถูกออกแบบมาได้อย่างประณีตงดงาม ช่วยส่งเสริมออร่าของ LMSY ให้ดูโดดเด่นสมกับการมาร่วมงานในค่ำคืนนี้มากค่า🤍

Even the MC had to take a moment to admire the sheer elegance and intricate design of LMSY’s look tonight🕊️✨

LMSY X KAZZ 2026

#KAZZAWARDS2026xLookmheeSonya

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

เมื่อเคะสูงกว่าเมะ... เจสซี่กินอะไรเข้าไปคับเนี่ย สูงแซงถุงแป้งไปแล้ว! 🤍
Jessie is towering over Thungpang! Is the position switching or what? 🤭

TPJS X KAZZMAGAZINE
#KAZZawards26xTPJS

#Tungpangjessie #Tungpangpl #Jessienatsiya

[𝓕𝓸𝓷☂︎₉₁₆ @Flutado]

serving elegance on another level 🤍no need to compete… both already winning!🏆

LMSY X KAZZ 2026

#KAZZAWARDS2026xLookmheeSonya
#LMSY #ลูกหมีซอนญ่า

[Jacqui @Jacksprattemp]

@ChloeAllannah98 I believe the song they used in this scene was also used in Wire in the Blood.

[ℕ𝕠𝕣𝕚 𝔽𝕦𝕟𝕓𝕒𝕤𝕖🌴 @norisfunbase]

Faye’s biggest fan:
Fayemily ❌
Sonya ✅

LMSY X THE WALL SONG
#TheWallSongxLookmheeSonya
#FayePeraya #ฝ้ายพีรญา

[Jacqui @Jacksprattemp]

Sonya you're glitching and melting!!🤣🤣
😱🤯🫠🤩😍🥰

Your reaction is so funny but heartwarming.🫣🫣😂😂

The tables are turned when we watch Lookmhee and Sonya turn into an excited and shy fan girls when they meet @malisorn00.

So happy they got to meet Faye, someone they both admire and look up to, especially Sonya.💙💛

LMSY X THE WALL SONG #TheWallSongxLookmheeSony
#ลูกหมีซอนญ่า #LMSY
#FayePeraya

[AA11~คุณแฟนบ้านนอก @AA11Besties]

โอ้ยยยย...บิดเป็นเกลียวเลย 555555555555555555555555555555555555555555555

LMSY X THE WALL SONG
#TheWallSongxLookmheeSonya
#LMSY #ลูกหมีซอนญ่า

[CHANGE MUSIC @CHANGEMUSIC_]

ขอบคุณพี่ๆ HOTWAVE @hwmaofficial ที่ให้ #ลูกหมีซอนญ่า มาเป็นดีเจ เปิดเพลย์ลิสต์เพลงที่ชอบให้เพื่อนๆได้ฟังกันนะคะ 🎧✨

วันนี้สนุกมากๆเลย ทุกคนสนุกกันมั้ย?
แล้วเจอกันใหม่น๊า 🤗

#HotwaveKRUBxคุณแฟนบ้านนอก
#LMSY #LookmheeSonya
#CHANGEMUSIC

[Y & GL Series @yglseries]

ขนาดลูกหมีซอนญ่ายังกรี๊ด แล้วเราจะไปเหลืออะไร

#TheWallSongxLookmheeSonya
#LMSY #FayePeraya

[LMSY fanbase TH (Slow) @LMSYfanbaseTH]

กรี๊ดดดดดดดด พี่ฝ้ายยยยย พีคมากแม่!! 😱

LMSY X THE WALL SONG

#TheWallSongxLookmheeSony

[• 𝚠𝚊𝚗𝚗𝚢 • @piggywan]

คีย์เวิร์ดห้าวมาปุ๊ป คนชอบอ่ะ ทายได้ปั๊ป

LMSY X THE WALL SONG
#TheWallSongxLookmheeSony