Jacob Wolf 🐝

leading podcasts & integrations engineering at @beehiiv • husband, pet dad, & amateur pitmaster • award-winning investigative reporter • fmr @espn, @dotesports

[Jacob Wolf 🐝 @JacobWolf]

Our podcasts CDN at @beehiiv has been one of the most fun projects I've worked on thus far in my engineering career. It's also the most unique of the beehiiv engineering stack.

Internally it runs:
- @bunjavascript
- @elysiaJS
- @EffectTS_
- @zodtypes
- @bullmqhq
- KafkaJS

[Jacob Wolf 🐝 @JacobWolf]

@Deepusleepy Following! I love T3 Code and Grok Bot but sometimes Cursor Cloud Agents can’t do everything I need Grok to do. So it having access to my dev machines would be awesome

[Jacob Wolf 🐝 @JacobWolf]

@chrsabraham Claude models are the only ones "good" at design.

What I mean by that is great when you have a reference implementation or a mock. Can easily figure out complicated CSS. But designing from scratch, I think all of the models kinda suck at it.

[Jacob Wolf 🐝 @JacobWolf]

The end result is end-to-end a download request that meets all the IAB criteria can go from request to certified in under 1 minute.

The request gets served in a matter of seconds and all the enrichment is kept alive on the server without impacting the queue of requests.

[Jacob Wolf 🐝 @JacobWolf]

Our podcasts CDN at @beehiiv has been one of the most fun projects I've worked on thus far in my engineering career. It's also the most unique of the beehiiv engineering stack.

Internally it runs:
- @bunjavascript
- @elysiaJS
- @EffectTS_
- @zodtypes
- @bullmqhq
- KafkaJS

[Jacob Wolf 🐝 @JacobWolf]

We've taken a different approach.

When a requestor starts downloading, we enrich the user agent, geolocation, bot detection, and labeling immediately. We then emit to Kafka. Kafka then dumps into @ClickHouseDB, where a series of synchronous MVs and views apply the filtration.

[Jacob Wolf 🐝 @JacobWolf]

@myrstad @APRossitto @beehiiv Yes!

[Jacob Wolf 🐝 @JacobWolf]

@MillyTamati

[Jacob Wolf 🐝 @JacobWolf]

@aripap @APRossitto @beehiiv

[Alifya✨ @alifyavaliji]

Use unsold ad inventory for House Promos

Even apply it to the back catalog so ppl listening to an ep published 6 months ago are still learning about what’s CURRENTLY happening in your universe

House promos inserted automatically without re-cutting or re-uploading, now on @beehiiv 🐝 !!

[Jacob Wolf 🐝 @JacobWolf]

Hats off to @APRossitto, @KealohaSisi, @MattTarantino, and many others in the hiiv who've made this possible.

I'm so immensely proud of this work. We did what takes many platforms years in the span of 4 months. Lot of sleepless nights, but it's so, so worth it.

[Jacob Wolf 🐝 @JacobWolf]

Podcast monetization features are live on @beehiiv!

That includes:
- Programmatic ads
- Direct sold campaign management
- Dynamic ad insertion
- Interactive ad locator
- Ad break imports from other hosting solutions

What a beautiful DAI to be alive!

[Tyler Denk 🐝 @denk_tweets]

introducing: podcast ads

sell your own sponsors, turn on programmatic ads, or do both.. with no minimum download requirement

> dynamic ad insertion
> campaigns manager
> programmatic ads
> ad reports & dashboards
> IAB-certified metrics

turn that back catalog into cash 💰

[Ainsley Rossitto @APRossitto]

9/ Want to see it in action?

I’m hosting live podcast office hours Thursday, Oct. 29 at 1pm ET / 10am PT. We’ll walk through the tools and talk strategy for your show.
Sign up: https://t.co/CBpHOs4Cwe

[Ainsley Rossitto @APRossitto]

8/ Already hosting somewhere else?

Import your podcast to beehiiv and provide your ad break timestamps so we can set those up, too.

Then manage podcast ads alongside your newsletter sponsorships and paid subscriptions. One fewer platform to log into.

[Ainsley Rossitto @APRossitto]

7/ Your next ad could be for your own thing.

Use promo flights to tell listeners about your newsletter, next event, or paid subscription.

A little self-promotion. You’ve earned it!

[Ainsley Rossitto @APRossitto]

6/ “How did my campaign do?” should be an easy question to answer.

Track impressions and delivery for your sponsors, plus revenue and eCPM for programmatic, in a dedicated ad dashboard.

[Ainsley Rossitto @APRossitto]

5/ No sponsor? You can still get started.

Opt into programmatic to make your open ad spots available to advertisers. When an ad fills a spot, you earn.

No minimum download requirement. You can also run it alongside your own sponsorships.

[Ainsley Rossitto @APRossitto]

4/ Bring your own sponsors.

Use the campaign manager to schedule ads, choose shows and placements, and track delivery.

Targeting, frequency caps, and third-party tracking are available.