4/4
I'd also invite founders to test Tezera early and measure more than sign-ups. Are roles clearer? Do employers find the process useful? Do they return to hire again?
A better match starts with understanding what's needed.
Independent product marketing concept.
1/4
#IfIWere handling product marketing for @TezeraAI, here's where I'd start.
What if hiring started with a conversation, not a job description?
A founder knows they need help. But do they know what problem they're hiring someone to solve?
3/4
I'd explore a guided conversation that helps founders clarify the business problem, define the outcomes they need, and turn those into a clearer role brief.
Then I'd test the idea with founders and real vacancies before refining it with product and design.
2/ If I was rewriting Tapnob's copy, I'd skip "crypto conversion."
I'd say: "Need naira now? Skip the P2P back-and-forth. Convert with Tapnob."
BTC, USDT, USDC to naira direct to your bank.
This is not an ad, just how I'd position Tapnob.
Show the outcome: more clarity, less manual juggling and more room to grow.
Kaadana already offers tools for these workflows. I'd explore how quickly customers can picture the value for their own businesses.
Features show what's available. Good marketing makes the value click.
I was scrolling through Kaadana's website, trying to figure out how it would help a business like mine.
Kaadana is an all-in-one business platform for African businesses, bringing tools like online selling, inventory and customer management together.
Here's what I'd explore. 🧵
4/5
One practical change? Make the homepage or Retail Pack page tell the story in 3 steps:
SELL: Put products online.
TRACK: Monitor stock and sales.
RECONNECT: Reach previous customers.
Pair each step with visuals that bring the experience to life.
#IfIWere