If you want to get fit, train first thing in the morning.
If you want to grow a personal brand, write first thing in the morning.
Whatever we postpone, we risk not completing and the only common denominator for success is consistent effort over long periods of time.
I just read about a guy who grew his biz:
• Number of users: 20,000
• Timeframe: 3 months
• Budget: $50
Here's how he did it (an old-school method that surprised me):
It took me years (and a whole lot of pain) to figure out how to make good money.
For a time I lived in a van... then with my best friend's mom.
Over the past decade I went from $80,000 in debt to owning over $70M worth of real estate.
Here's my number one wealth building tool:
First, a note about tools.
A tool is neither good nor bad.
It simply depends on the crafstman wielding it.
The skill with which you wield the tool I'm gonna share with you is what determines your results.
In the beginning, you will suck. That's normal.
Don't be deterred.
The tool comes in multiple forms and can be used in a wide variety of ways.
It's called Leverage.
Here are the most important types of Leverage for building wealth:
1. Labor
2. Capital
3. Technology
4. Media
Here's how I've used each of these 4 on my journey...
1. Labor Leverage
Doesn't matter how hard you work... you can only do so much.
To get out of that van, I washed windows.
Bought $100 of supplies and charged $5 / window.
I knocked on a dozen doors before somebody answered.
Another dozen before I got my first customer.
That first customer put me in the black, which was great, but I was simply trading my time for money.
So I made my first two hires.
I kept knocking on doors and the other two washed the windows.
Within a month we were booked solid for the next quarter.
So I kept hiring...
And by the end of the first year we had cleaned over $1,000,000 worth of windows.
A task that would've been physically impossible for me alone was easy work for a team of ~15.
That's the power of Labor Leverage.
2. Capital Leverage
I bought my first investment property (a triplex) for $246,500.
I put in $7,500 of my own cash and borrowed $239,000 from the bank.
9 months later that property appraised for $375,000.
I took out a HELOC to tap into that $125,000 of equity and...
Bought another building.
And another...
But eventually, I ran out of my own capital.
So I started raising capital from friends and family...
And eventually strangers.
(to date we've raised ~$30M)
3. Technology Leverage
Earlier this month, a few people were asking me how to raise capital.
On a whim, I created a landing page and started pre-selling a course I hadn't even created yet.
It did $15k of revenue on its first day with practically zero marketing.
Once I had proof of product-market-fit, I actually sat down to create the product.
8 hours later and the course was done.
Years of knowledge and systems distilled into a digital product that can be sold into perpetuity.
(technology leverage is OP)
4. Media Leverage
It took me 18 months to write, edit, and launch a book called Passive Investing Made Simple.
It went live one year ago.
It's been sitting in the top 10 on Amazon ever since.
It only earns ~$1,000/month
But revenue doesn't matter, because...
Here's the power of the book...
Every month I onboard a dozen investors who learned about us from the book.
About 30% of them end up investing with us.
Our average investment size is around $75,000.
That means:
((12 investors/month * 12 months) * 30% ) * $75,000 =
$3,240,00 invested
All because of the book.
That's the power of Media Leverage.
"Leverage is the difference between what you put in and what you get out."
So if you're tired of putting so much in and getting practically nothing out, become a student of leverage.
Kids are making $25K/month with digital products
But most people don't know how.
So we built 170+ ChatGPT prompts to build a profitable online store and help you make money too
Normally $39, but next 24 hrs it's FREE!
To get it:
1. Follow me
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