Jake Zeke Rushton

You need talent to scale your business. These people buy healthcare. It’s time to change how you pay for it.

[Jake Zeke Rushton @JakeRushton]

How much time are you spending on learning better AI skills?

[Jake Zeke Rushton @JakeRushton]

And just like that my video content creation and editing skills have lost value and I’m spending every second I can learning how to prompt AI.
The battle between @OpenAI and @google is on.
Which one are you choosing?

[Jake Zeke Rushton @JakeRushton]

Most benefit brokers had a previous relationship with their clients.
They got lucky with timing and put their client in the safe status quo.

Their account manager took over and they are the real reason most stay doing the same thing.

Which is usually screwing their employees

[Jake Zeke Rushton @JakeRushton]

Want to know the secret to winning an RFP?

It’s brand.

Fastest way to build brand is MORE CONTENT.

[Jake Zeke Rushton @JakeRushton]

2 things sold to you as a good deal but they are the opposite:

1. Association Pool Health Plan - these are typically more risk which means higher claims and higher premiums.

2. Broker Branded PBM- These have hidden fees built in that are making a ton of money for your broker.

[Jake Zeke Rushton @JakeRushton]

I’ve learned most brokers are just trying to take over what your company is doing and replace your broker (and get the commission checks sent to them).

They don’t want to change anything or look for improvements that will be impactful.

I don’t see much value there.

Do you?

[Jake Zeke Rushton @JakeRushton]

Chasing TRANSPARENCY needs to be your employee benefits strategy.

[Jake Zeke Rushton @JakeRushton]

With fully insured, you’re gambling every year.

With self-funded, you’re managing a budget.

[Jake Zeke Rushton @JakeRushton]

Brokers sell what you think you want.

I listen to your problem and find a solution you need.

Which one do you prefer?

[Jake Zeke Rushton @JakeRushton]

Most brokers are hunting you. Looking for ways to convince and persuade you.

I choose to educate you instead.

[Jake Zeke Rushton @JakeRushton]

Self funding your healthcare is not more expensive or risky than fully insured healthcare.

It gives you control to limit costs and risk.

Unless your broker has no idea how to put it into place or manage it.

Which is why you probably you think it’s more expensive and risky.

[Jake Zeke Rushton @JakeRushton]

This is my new favorite David Goggins quote:

“ I’d rather you hate me and get better than like me and stay the same.”

[Jake Zeke Rushton @JakeRushton]

If you think self funding your company health plan is more expensive, you’ve been mislead.

Of course the insurance carriers want you to think that.

You’ve purchased their highest margin product.

The longer they can keep you there…the more money THEY MAKE!

[Jake Zeke Rushton @JakeRushton]

What if there was an employee benefits firm that focused on bringing as much value as possible…

Through free content.

Instead of stalking and trying to buy a relationship.

Would that appeal to you?

[Jake Zeke Rushton @JakeRushton]

What happens if we change our benefits broker and it doesn’t go well?

What happens if you stay with the same benefits broker because of a relationship and they do a terrible job?

You can literally sign one piece of paper and bring back your old broker or find a new one in a day

[Jake Zeke Rushton @JakeRushton]

Think about how much data is produced from how your employees buy healthcare. You have office visits, surgeries, prescriptions.

And most brokers just return and report the data.

Very few brokers help you take action using the data.

[Jake Zeke Rushton @JakeRushton]

Does your benefits broker buy you lunch, take you golfing, bring you treats and drop off swag?

They have to do that because their product probably sucks.

[Jake Zeke Rushton @JakeRushton]

If you wait until your health insurance company sends you a renewal for next year, it’s too late.

They want to get you into a corner where you have to say yes.

Their only risk is if you leave.

If your process is shopping premium prices during renewal you are doing it wrong

[Jake Zeke Rushton @JakeRushton]

If your health insurance costs more and covers less every year, your broker’s not negotiating — they’re just renewing. And you’re the one paying for it.

Ask your CFO: How do you know our broker?

If they try to dodge the question you’ve got a problem.

#benefits

[Jake Zeke Rushton @JakeRushton]

Health insurance isn’t complicated. You’re basically giving your money to a company to pay for things that you buy. The problem is you don’t ask what the price is and when you spend more than they’ve collected from you, they charge you and your coworkers more next year.