James Tennant

13+ years in content marketing. Freelanced for eBay, Universal Studios, and UK Gov among many more. CMWorld judge. Here I talk content, football and movies.

[James Tennant @JamesConverge]

Best "hack" for your content strategy?

👉 Do thorough research.
👉 Create something that resonates and provides genuine value.
👉 Amplify it like crazy.
👉 Repeat.

Yeah... There is no hack.

There's just doing it properly and committing to it for more than 5 minutes 💪

[James Tennant @JamesConverge]

Giving the USA the privilege of hosting the world cup draw and this is what happens...

Hours of shit "entertainment".

Just do the draw, man. No-one cares about these little skits.

And Gianni Infantino can get in the sea. The attention-seeking, David Brent wannabe melt.

[James Tennant @JamesConverge]

Thanks for sharing!

In content marketing? I'd love for you to take this survey 👇👇

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

B2B marketers—how y'all doing content promotion?

For SparkToro:
- LinkedIn is # 1
- Threads+BlueSky tied for # 2
- Twitter was 1; fell to 3
- We do a little IG+FB
- We probably should do more with YouTube

Take Converge's survey here 👉 https://t.co/3sCPTcD7ko

[Andy Crestodina @crestodina]

How do you promote content?

My friend @JamesConverge is running a survey...
https://t.co/JUiIgNpXSv

Grateful for your help!
#ContentMarketing

[James Tennant @JamesConverge]

@SouthamptonFC That is suboptimal.

[James Tennant @JamesConverge]

@Sam__SFC Spot on, there.

I really wanted it to work out as he's such a likeable manager and last year was great fun.

It was always going to be a difficult task, but it's the manner of the defeats and the suicidal football that means this can't go on.

[James Tennant @JamesConverge]

Appreciate it, Dominic!

[Dominic Kent @DomKent]

@crestodina @JamesConverge Done!

[Dominic Kent @DomKent]

@crestodina @JamesConverge Done!

[James Tennant @JamesConverge]

@crestodina Thank you for sharing, Andy :)

[James Tennant @JamesConverge]

@rickygervais Had the work week from hell and this has just put things into perspective for me.

Congrats on the successes.

[James Tennant @JamesConverge]

@AlfieHouseEcho And the word 'If' is just sat there crying in the corner.

[James Tennant @JamesConverge]

Did America's Supreme Court essentially just give the President the same sort of baloney legal immunity that medieval Kings had?

Wasn't that a big deal to Americans a couple hundred years ago?

And, if Trump wins are we going to see a real life, 80 year old Joffrey Baratheon?

[James Tennant @JamesConverge]

@AdamBlackmore Any chance you can blag a Saints fan living in the North East a ticket so I don't have to sit in the wrong end yet again, Adam?

I'll sit next to you and Jo no worries. Can put an "intern" sticker on as well.

[James Tennant @JamesConverge]

The most nerve shredding, but best way to go up.

Class #SaintsFC.

Better on the day.

But commiserations to #LUFC after a great season.

We are Premier League!!

[James Tennant @JamesConverge]

Jack Stephens is good for 3 or 4 lazy, risky moments in every game.

He plays like he's got about 2-3 extra seconds of time than he actually has.

#SaintsFc

[James Tennant @JamesConverge]

@lilyraynyc In a sea of mostly dodgy misinformation and utter bollocks, you're one of a very small number that I actually listen to and get a lot of value from. Thank you.

[James Tennant @JamesConverge]

~ £6700 all in ($8500)

1 week in Spoleto, 5/6 villas (rented the whole hamlet), 21 guests, private pool, private chef on the day and one day prior, photographer.

Basically a week-long holiday with family and friends, and on one day we got married.

Good fun. No pressure.

[Amanda Natividad @amandanat]

Did mine for $10k. 100 guests. If I recall correctly:

$6k: Food (brunch buffet and pay as you go bar)
$2k: Suit and dress
$300: Flowers
$200: Church donation (in lieu of $$$ venue fee)
$100: Toys for the kids corner

My wedding was largely crowdsourced. We got all the below for free/as our gift by talented friends and family:

Photographers and photo booth; signage/art; centerpieces; hair & makeup

But the major money savers were doing brunch instead of dinner (it was maybe 60% the cost), the pay-as-you bar, and the church venue. I know enough about hosting and day drinking behavior that I was comfortable gambling here. Saved almost $1k compared to if I paid the open bar fee.

I’m not religious but church was our cheapest option by far. Didn’t even have to pay for decor.

This was in 2015. Imagine it would cost more today but maybe not a whole lot more.

[James Tennant @JamesConverge]

Is there a more appropriate meme for this platform? Or the internet in general?

Not sure.

[James Tennant @JamesConverge]

@JamieHardesty @sammy_hardesty Good shout. Not worth going to. Glad you enjoyed it! Had a Sam Adams Summer Ale (I think that was the name) there that might have been one of the best beers I had stateside.

[James Tennant @JamesConverge]

@JamieHardesty @sammy_hardesty I really enjoyed it there. Thought it had a lot of charm that you don't often see in big US cities. At least not as immediately as you see it there, to be fair.

[James Tennant @JamesConverge]

Hey, other parents:

What's with the whole "He's gone to bed, but now let's talk about him, look at pics of him and watch videos of him all night" thing we do with our free time in the evenings?