Jan Graf

Building AI-powered SaaS products.
Building in public. Sharing what I learn.

[Jan Graf @JanGrafX]

I'm auctioning every panel on my BMW.

Not the car. The surface.
Hood, doors, mirrors. Your logo. 6 months. From €100.

If it fills, we drive it through Europe.

https://t.co/m0TYCkwUpG

[Jan Graf @JanGrafX]

@anspruchde Moin Meister!

[Jan Graf @JanGrafX]

Another day another 85 replies 🔥 If you’re a dev let’s connect 🤝

[Jan Graf @JanGrafX]

@alexmacgregor__ Much love from Germany <3

[Jan Graf @JanGrafX]

@pboykexh Followed :)

[Jan Graf @JanGrafX]

@joovier_ Mine: I turned my own car into ad inventory. 20 panels on a BMW 118d I drive every day, sold one panel at a time from €100. It's the cheapest billboard I could think of. https://t.co/m0TYCkwmA8

[Jan Graf @JanGrafX]

@MicroLaunchHQ Brand My BMW - I'm auctioning 20 wrap panels on my daily-driver BMW 118d. Bids start at €100, and the car actually drives around Germany every day. Independent project, not BMW AG. https://t.co/m0TYCkwmA8

[Jan Graf @JanGrafX]

@rashiumapathi The "where I'm most comfortable" trap cost me a whole quarter too. What broke it for me was picking the channel my buyers physically pass every day instead of the one my peers applaud on.

[Jan Graf @JanGrafX]

@mohit04narayan First thing I'd do is turn something I already own into the channel. My car became the ad space, so the cost was paint film and time instead of a media budget.

[Jan Graf @JanGrafX]

@Attrevohq Clicks are the easiest number to be proud of and the least useful one. The channels that actually brought me money were the hardest to attribute cleanly, which makes budget decisions uncomfortable but honest.

[Jan Graf @JanGrafX]

@Groove_Jar Rising ad spend with flat ROAS is usually a sign the traffic was never really interested. I'd rather fix why people came than pay more for people who didn't.

[Jan Graf @JanGrafX]

@edgex11ai @ionleu Agreed, and the order matters: distribution first, then charge for it. Cheap tools made shipping trivial, so the scarce thing left is being seen by the right people at all.

[Jan Graf @JanGrafX]

@wtAngat Building has a clear finish line, marketing never does. That's why I now decide how I'll get the thing in front of people before I write any code.

[Jan Graf @JanGrafX]

@vishalzone "Your first 100 customers should know your name" is the whole thing. Every deal I've closed came from a conversation I had personally, not from a channel - it just doesn't show up in any dashboard.

[Jan Graf @JanGrafX]

@k4komaaaal "Cheap feedback" is the right framing. I post the messy version of my project first and let people tell me which angle they actually care about - it's saved me from spending money on the wrong story more than once.

[Jan Graf @JanGrafX]

@AdamKitchen_co The shrinking active customer file is the metric nobody wants on the dashboard because it can't be fixed with more spend. As a small founder I feel the same trap in miniature: easy to buy a spike of traffic, much harder to build something people keep coming back to.

[Jan Graf @JanGrafX]

@CommunityCanon @tibo_maker Congrats on the first paid user - that's the hard one. Same mechanic, different surface for me: I'm auctioning 20 wrap panels on my daily-driver BMW 118d, and the distribution comes from the car being out in traffic every day rather than from a timeline. https://t.co/m0TYCkwmA8

[Jan Graf @JanGrafX]

The uncomfortable part is that the sticker-spot people aren't selling a rectangle, they're selling a story people want to watch. I'm testing the physical version: 20 wrap panels on my actual daily-driver BMW 118d, bids from €100, and the car really drives. If it flops, it flops in public. https://t.co/Bq5SfhaWed

[Jan Graf @JanGrafX]

The OOH is doing the heavy lifting here - beauty-coded placement in London/Paris/NYC makes a £420 toothbrush feel normal. I'm running the small-budget version of that idea: auctioning 20 wrap panels on my daily-driver BMW 118d so a livery drives past people instead of standing still. https://t.co/Bq5SfhaWed

[Jan Graf @JanGrafX]

@ItsNotHockey Lets build 🏗️

[Jan Graf @JanGrafX]

Day by day. Reply by reply.

Today I went heavy on replies — and I’m making it a daily habit.

50+ replies every day until I hit 1K followers.

No shortcuts. Just consistency.

Road to 1K 🚀

[Jan Graf @JanGrafX]

@DrSalK2050 Sure 🤝