⚠️ Trigger warning ⚠️
A baby’s neck muscles are weak and unable to support their relatively large head. When shaken, the brain can move back and forth inside the skull, tearing blood vessels and causing serious brain damage.
Babies cry. You can cope. Never, ever shake a baby.
We’re now on TikTok 🎉
Follow ICON for short, practical tips to help you cope when a baby’s crying feels overwhelming.
👉 https://t.co/HibbsFTCsL
Please share to help us reach more parents and carers 💛
💐 Happy Mother’s Day from ICON.
To every mum and caregiver supporting babies through the sleepless nights, the cuddles and the crying - you're amazing.
Remember: babies cry, and you can cope.
It’s okay to take a moment if things feel overwhelming.
💜 #MothersDay#ICONcope
📣 Help shape ICON’s social media
We’re running a short survey to understand which platforms people use and where you’d like to see advice and support from ICON 👶
Your feedback will help us focus our efforts where it matters most.
📝 Take the survey: https://t.co/6OR03x0GnV
Christmas can be stressful. If you’re looking after a young baby remember to pause at the door and check the three C’s -
Calm - Are you calm?
Careful - Can you be careful?
Caring - Will you be caring?
Have a great Christmas and New Year
#ICONChristmas2025#ICONCope
Thank you to all our incredible NHS staff working over the Christmas period 💙
From nurses, doctors and midwives to paramedics, pharmacists and porters, thank you for continuing to care for our loved ones each and every day.
You can cope — and support is always there if you need it.
This Christmas, be kind to yourself and to each other. Share the ICON message, check in on friends and family, and remember: keeping babies safe starts with looking after the grown-ups too.
That’s why the ICON message matters just as much at Christmas as it does all year round.
If a baby is crying, it’s ok to pause, put them down somewhere safe, and take a moment to breathe. Babies cry. Parents and carers get overwhelmed.
Merry Christmas from everyone at ICON 🎄
The festive season can be full of magic, sparkle… and pressure. When everything feels like it has to be perfect, a crying baby can tip even the calmest of days off balance.
🎄Christmas can be a joyful time - but it can also feel exhausting, especially with a young baby.
Before you pick them up, pause and check the 3 Cs:
Calm – are you calm?
Careful – can you be careful?
Caring – will you be caring?
👉 https://t.co/cd01g7uizD
#ICONChristmas2025
We’re so proud of Reggie! 🌟 He’s been creating amazing handmade badges to raise money for Leeds Baby Bank, helping families across Leeds with essentials like nappies and clothing. 💕
Support his fundraiser 👇
👉 https://t.co/aat5Zpku35
#LeedsBabyBank#CommunityKindness#Leeds
A huge thank you to the nurses & doctors surgery/ward 33 @UHMBT@aaroncumminsNHS@JaneScatt for the care & compassion given to my son over the past week, he's now home & starting the recovery
It’s #WorldMentalHealthDay 💚
Remember: all babies cry and sometimes it can feel too much.
If you’re struggling, it’s OK to put your baby down safely, walk away, and take a breather.
You’re not alone - asking for help is strength.
https://t.co/7ssAh3JbV6
#BabiesCryYouCanCope
Abusive head trauma can happen when a parent or carer feels pushed to the edge by infant crying. 🚨
💬 Friends and family – please check in on parents of new babies. A quick message or offer of help can make a huge difference.
👉 https://t.co/0SUbm2KRbr
#ICONWeek2025#ICONcope
If you’d like to support the vital work we do, you can make a donation here:
👉 https://t.co/ESyBf3fciK
Every contribution, big or small, makes a difference. Thank you for standing with us as we continue to protect and support families. 💫
2 of 2
🌟 ICON Week begins on Monday! 🌟
This is an exciting milestone – our very first ICON Week as a registered charity. 💙
ICON: Babies Cry, You Can Cope works to support parents and carers, raise awareness about infant crying, and help prevent shaken baby syndrome.
1 of 2