Janelle Applequist

👩🏻‍🏫 Associate Professor, University of South Florida (media, pharmaceutical advertising, health communication). 🍰 Avid Baker. 🐶 Dog mom to Shredder.

[Janelle Applequist @JanelleApple]

I am collaborating as a co-guest editor with Dr. Jennifer Gerard Ball for a special issue in @FrontComm titled "Using Narratives to Promote Risks and Risky Products: Cautions and Considerations."

Summary submissions are due 1/15. Learn more: https://t.co/zMIydUCHfB

[Janelle Applequist @JanelleApple]

Forever grateful to my alma mater @PSUCOMMGradEd for always supporting my work - this time being co-authored research with the incomparable @ElizabethAHintz ❤️

[PSU Bellisario COMM Grad Ed @PSUCOMMGradEd]

Congratulations to PhD alum @JanelleApple and coauthor @ElizabethAHintz on their article "E-sisters and the case of the Essure coil: Power, representation, and voice in women’s public docket accounts to the FDA of medical device adverse events." https://t.co/2oMjL3cn36

[Janelle Applequist @JanelleApple]

New publication alert 🚨😊

[JMIR Publications @jmirpub]

New in JMIR: Direct-to-Consumer Recruitment Methods via Traditional and #SocialMedia #hcsm #SoMe to Aid in #Research Accrual for #ClinicalTrials for Rare #Diseases: Comparative Analysis #Study https://t.co/qmgErj5tee

[Janelle Applequist @JanelleApple]

So fortunate to have had our team’s research included at the Society for Maternal-Fetal Medicine’s Annual Pregnancy Meeting. As a first time attendee, I’m sold! Thank you, @mysmfm for holding such a great space (literally and figuratively) for excellent work to be done. #smfm23

[Janelle Applequist @JanelleApple]

Just posted a photo @ San Francisco, California https://t.co/IcWXFUaoBL

[Janelle Applequist @JanelleApple]

I got to speak with Bloomberg about the NFL's response to Damar Hamlin's injury. Privileged to work with @sportstvguy and Christian Dotson-Pierson, PhD on topics that allow us to keep important conversations going concerning safety in sport. https://t.co/V0c5m2VRFh

[Janelle Applequist @JanelleApple]

The Zimmerman School is hiring an Endowed Professor in Advertising at the Zimmerman School of Advertising & Mass Communications. The position is open rank, and we are seeking an Associate or Full Professor or a Professor of Practice.

The job ad is attach…https://t.co/Wu7eRJrG7I

[PSU Bellisario COMM Grad Ed @PSUCOMMGradEd]

PhD alum @JanelleApple examines "Information vs. influence: An analysis of educational, relational, & identity rewards present in direct-to-consumer prescription drug advertising," w/ students including recent @USFComDept PhD grad @ElizabethAHintz. https://t.co/RullBUpBv3

[Janelle Applequist @JanelleApple]

@RachelG187 @meeshdre My FAVORITE books growing up!!!

[USF Research @USFResearch]

. @USF_ZSAMC Associate Professor @JanelleApple shares her expertise with @nytimes advertising & marketing reporter @tiffkhsu for this insightful story on selling peace of mind in troubled times.

https://t.co/C3JKgndf9H

[Janelle Applequist @JanelleApple]

@bestofnextdoor

[Shane Tilton, PhD @silnan]

Identity rewards are presented more often than relational or educational rewards, which is counter to the claims made by the pharmaceutical industry. @JanelleApple @USFComDept #NCA19

[Shane Tilton, PhD @silnan]

Educational rewards focuses more on the advertised drug than the primary condition that the drug treats. @JanelleApple @USFComDept #NCA19

[Shane Tilton, PhD @silnan]

Broadcast ads contained verbal information which strongly negative emotions while maintaining strong visual elements that focus on the benefits of a particular drug. @JanelleApple @USFComDept #NCA19 #NCA2019

[Shane Tilton, PhD @silnan]

In last presentation of the session, @JanelleApple is presenting “An Analysis of Rewards Present in Broadcast Direct-to-Consumer Prescription Drug Advertising.” @ElizabethAHintz @USFComDept

[Shane Tilton, PhD @silnan]

The average American will see 16 hours of pharmaceutical advertising every year. @JanelleApple @USFComDept #NCA19 #NCA2019

[Janelle Applequist @JanelleApple]

#adv3008