"Local publishers hold the key to their community's attention โ and their advertisersโ success hinges on leveraging that connection."
๐ก Read the article to see how the January Spring team is empowering publishers to thrive: https://t.co/bQG9CYcP8v
#DigitalAdvertising
The January Spring team was very excited to attend the 2024 MediaOS Revenue Summit in Nashville last week!๐ค ๐ถ
Thank you for having us and we canโt wait for next year!
#MediaOSRevenueSummit#digitalmarketing#firstpartydata
Are you an ad sales professional? January Spring teamed up with America's Newspapers to bring you a four-part series on Digital Selling Skills.
Watch and Learn below ๐
https://t.co/oBig45Hh93
Did you know CTR performance is channel-dependent? Programmatic display delivers different engagement than paid search or paid social. We break it down below ๐ ๐
https://t.co/kU6WHM7lvI
Reach Job Seekers across the Web and Mobile using these tactics:
โ๏ธ Competitive and industry geo-fencing
โ๏ธ Industry job seeker keyword retargeting
โ๏ธ Demographic, geographic targeting based on industry
โ๏ธ Site retargeting from your jobs page
https://t.co/xbkMbsjA6n
OTT/CTV is providing advertisers immediate access to premium inventory with household-level precision and national scale. Don't miss the opportunity to advertise on Football's Big Weekend! ๐
https://t.co/T87aAmdkkW
Advertisers need access to granular targeting capabilities that allow them to reach a precise audience of consumers who are most likely to take an action.
https://t.co/VOeEGXmXoT
Click-through rates also vary by industry. So, we use our deep bench of case studies to help you set expectations for each advertiser.
https://t.co/wfalaHRs6m