Jared Brickman

Tech marketing leader; VP @InsightPartners; father, musician, outdoorsman, swimmer, gamer, and beagle caretaker #TeamFuqua #AI #Robotics

[Jared Brickman @JaredBrickman]

Amped to see @EquityPod live—my favorite way to keep up with the VC and investing space. Thank you for the show, y'all! #TCDisrupt2023

[Jon Sakoda @jonsakoda]

(1/5) The VC industry has the highest level of dry powder after a record breaking fundraising season and a summer slowdown in deal pace. There is ~$290 B in dry powder available for startups in VC funds - when will the funding floodgates open?

[Jared Brickman @JaredBrickman]

In all, keep all your analyst interactions to “a tight 30” – see Nick’s wonderfully informative post for a sample agenda: https://t.co/P4U1gHbAzN

[Jared Brickman @JaredBrickman]

Thread: From former Forrester analyst @nickjb, here’s how to make analysts a boon to your tech go-to-market (even if you’re not a paying member):

#AR #analystrelations #marketing #B2B #SaaS

[Jared Brickman @JaredBrickman]

📄 Master “the brief.” Make it a goal to brief analysts 3-4 times a year, ideally on topics that are on their research agenda (ask them about it). When you do brief the analyst, talk about yourself how your customers and partners talk about you. And you must provide evidence.

[Jared Brickman @JaredBrickman]

Of account-based marketing, it’s often said that marketers now have the data and tools to “act more like salespeople.” In this, 6sense’s recent survey shows that marketers might have work to do when it comes to targeting the “whole” buying group. /end

[Jared Brickman @JaredBrickman]

Thread: B2B buying groups are bigger than most marketers think. #marketing #B2B #abm #saas

[Jared Brickman @JaredBrickman]

As an example, consider a software provider that I’ve recently advised. Their product is for highly technical IT users; IT leaders “sign the checks.” But, those checks are often funded by the Human Resource budget. So, they're deploying messaging to HR as they move upmarket.

[Jared Brickman @JaredBrickman]

The platforms marketers are replacing–and the reasons why they’re replacing them–are changing, says @martechismktg. They're prioritizing proving ROI and better integrations, as they cope with changes wrought by economic headwinds. https://t.co/SgtV1kK7S1

[Jared Brickman @JaredBrickman]

🪦RIP "growth-at-all-costs." @GainsightHQ found in a recent survey that CEOs and VC/PE funds agree: Rule of 40, NRR > bookings, ARR. #CMOs I chatted with recently are deferring platform costs, reducing ad spend, prioritizing #ABM, and focusing on customers in response. #marketing

[Jared Brickman @JaredBrickman]

I've joined @InsightPartners, an NYC-based tech investor with $90B+ AUM, as Sr. Dir. Marketing Center of Excellence! I'm excited to help portfolio company CEO/CEOs and their marketing teams transform categories (and someday join the firm's hall of exits). 🔥📈