Jared ✍️

Marketing communications and content |💡 Pursuing the latest trends to help brands scale | 🏎🏁, 🎮🎧, 🏋🏻🏃🏻

[Jared ✍️ @JaredCastroo]

@OriSilver AGI

[Jared ✍️ @JaredCastroo]

@fivosaresti Love this. If you had to prioritize spending on a small group of tools when you started what would they be?

Trying to keep my burn lower if possible and there’s no shortage of tools to bolt on

[Jared ✍️ @JaredCastroo]

@every @bot How’s it compare to buzz @jack

[Jared ✍️ @JaredCastroo]

@grok @lmstudio @Alibaba_Qwen @grok what model does this compare to from Claude’s latest offerings? Could this be used to replace lower Claude models like sonnet?

[Jared ✍️ @JaredCastroo]

@Nick_zv_ Send it over plz!

[Jared ✍️ @JaredCastroo]

@NewsLambert When you say southwest FL does that include Tampa st Pete or further south?

[Alex Reibman 🖇️ @AlexReibman]

For one day only, General Catalyst invited 20 of San Francisco’s top AI entrepreneurs to showcase what’s possible with AI.

Live product and raw code only. No pitches. No bullshit.

Here’s what we saw at the @cerebral_valley co-working demo session at @generalcatalyst (🧵):

[Jared ✍️ @JaredCastroo]

@brucegreene @SirLarr @JamesWillems

Explain this?! 😍

[Jared ✍️ @JaredCastroo]

@Casey where you at?

[Ross Simmonds @TheCoolestCool]

Chefs need frying pans.
Docs need stethoscopes.
Plumbers need wrenches.
Marketers need ChatGPT.

Here's 5 simple ways that ChatGPT can help marketers get more done in 2024:

✅ Create Long Form Content
Want to create an in-depth resource or guide on how to do something? ChatGPT can help you write this content at a rate 3x faster than usual. Don't bang your head up against your keyboard trying to find inspiration.

ChatGPT can help you create long form content at scale on almost any topic. You will need to review it at the end and make edits but the time to deliver is faster.

PROMPT: You're a digital marketing strategist who writes about [TOPIC]. Write a long form blog post that goes in-depth talking about this subject. Spend some time researching the topic online before writing the blog post and make sure the piece is both in-depth and research heavy. Thanks a ton!

✅ Create SOPs For Delegating Tasks
What are tasks that you have to do every single day or every other week that could be passed off to someone else on your team? Have you ever wished you had time to write an SOP for them but haven't had the time.

Let ChatGPT support you in this.

PROMPT: You're required to delegate the following task: [DESCRIBE THE TASK]. The direction you provide needs to be very in-depth and detailed. Include bullet points throughout the descriptions and make a standard operating procedures document that shows how anyone can achieve [OUTCOME] when doing [TASK]. Please break it down in-depth and add lots of details so almost anyone can do it.

✅ Craft Drip Campaigns For Lead Magnets
You just launched an amazing free resource. It's getting tons of traction but you're not doing anything with all the people submitting their email to download it.

What should you do?

Get ChatGPT to write a drip campaign that will nurture those downloads into a sales process that drives revenue for your business.

PROMPT: You're one of the best email copywriters in the world. You're a blend between Gary Halbert and [INSERT FAV WRITER HERE]. You've been tasked with creating an email sequence that will be sent to people who download [DESCRIBE ASSET] and nurtures them through 5 different emails that share the benefits of our main product offering: [DESCRIBE PRODUCT] without coming off too salesy. We want to nurture the relationship but also create some urgency around getting them to buy.

✅ Design Compelling Graphics For Content
Graphic design is being threatened by DALL-E and Midjourney in a very real way. It's fascinating to watch.

If you upload a blog post to ChatGPT and ask it to create a great image that can be used as the cover photo for a blog -- it does a pretty good job at creating these graphics without the back and forth with a designer. This is a huge unlock for marketers.

PROMPT: Read this blog post [LINK] and propose a graphic that can be used as the header image and be the graphic that shows up when shared on social. Once you have the idea - Create that image.

✅ Develop Customer Personas
It's sometimes time consuming to do persona work. Especially if you're a startup or small business. Instead of spending thousands with a consultant -- Ask ChatGPT to support you in developing personas that can be used to guide your marketing engine at large.

PROMPT: We are a [DESCRIBE BUSINESS] who competes with brands like [COMPETITOR], [COMPETITOR] and [COMPETITOR]. Do some online research to understand these businesses and then develop 4 customer personas that you think would align with our ideal customer. Please go in-depth.

Want more? I'm building a resource that has over 130+ different ChatGPT prompts and 20+ videos talking through how to get the most out of AI in 2024.

I'll link to it in the next post.

It's on sale until January 1st at a pre-sale rate.

As of January 1st, it's going to triple in price.

Early bird gets the worm.

[Jared ✍️ @JaredCastroo]

@21xsara @Culture_Crit Having been here for a few years it’s def got the most potential of any major city in the US. Slightly underrated but future unknown.

[Jared ✍️ @JaredCastroo]

Setup an ETF that’s anti this guys work history.

[Trung Phan @TrungTPhan]

This is officially the wildest Linkedin work history in the history of work histories

[gaut @0xgaut]

Our kids will be so much smarter than we ever could be

[Jared ✍️ @JaredCastroo]

Insane

[Joe Pompliano @JoePompliano]

U2 opened the $2.3 billion Las Vegas Sphere last night and the visuals are incredible 🤯

[Jared ✍️ @JaredCastroo]

Absolutely insane

[Borriss @_Borriss_]

Less than 31 hours since OpenAI started dropping the ChatGPT vision feature on pro users...

People are scratching their heads in disbelief.

10 wild examples:

[The Kobeissi Letter @KobeissiLetter]

The median home value in the US just 10 years ago was roughly $161,000.

Today, the median home value is $350,000, up 117%, which is 4.5x the median income.

Meanwhile, the median sales price on a home today is at $416,000, which is 5.3x the median income.

Existing home sales are now at their lowest levels since 2010.

With 90% of borrowers locked-in to rates below 5%, supply is scarce.

How can we get more supply in this market?

[Alex Garcia 🔍 @alexgarcia_atx]

Mr. Beast's Feastables sent an email to 200,000 subs and it drove 2,000,000+ clicks.

That's an average of 10 clicks per recipient.

How? Interactive emails.

Feastable customers wanted an extension of Mr.Beast's videos.

That meant giveaways, challenges, and contests.

So the team brought it to customers' inboxes.

I have a case study going out in 2 hours breaking it all down.

You'll learn:

• Why Feastables collects data to inform content decisions
• How to use your welcome flow to collect data
• 3 Interactive email examples to drive engagement
• The software you can use to implement

If you want it, the link is below.

[Frank Thelen @frank_thelen]

#AllInSummit “It‘s easier to turn attention into capital, than capital into attention” “When you want to grow on a platform you have to create native content for this platform” @alexandrabotez

[Jared ✍️ @JaredCastroo]

@JGeo @bgurley Ahh jealous you went. Need to hear a recap.