Jason Mkrtschjan

Digital Marketing for CleanAir Engineering, Global Leaders in Air and Gas Measurement and Thermal Performance Testing | Consulting, Monitoring, Rental, Sales

[Jason Mkrtschjan @JasonAtCleanAir]

@samruddhi_mokal I’m vibe coding to do the same, but I haven’t been able to take a project from idea to beta in anywhere near five minutes. *full* back end, DB, hosting, authentication? Unless I’m using the wrong tools, each one of those still requires manual steps.

[Jason Mkrtschjan @JasonAtCleanAir]

#INBOUND2025 Insights (Post #4)
3 more takeaways:
💡 Curious teams win. We must ask questions!
❤️ Trust, taste, and expertise still matter. The human element in creation is irreplaceable.
📈 "Traffic down, revenue up" is real. Why? LLM traffic converts 3-10x higher.

[Jason Mkrtschjan @JasonAtCleanAir]

INBOUND 2025: AI dominated talks, even from Amy Poehler & Colin Jost! Key takeaways:1. AI is a must-have skill—ride the wave or get left behind. 2. Speed of experimentation > first-mover advantage. 3. AI evolution: tools → agents → skilled workers (2-3 yrs away).
#inbound2025

[Jason Mkrtschjan @JasonAtCleanAir]

@ciphergoth It’s not a magic fairy. Yet. What you get for a subscription is a “helper AI”. What comes next is an agent AI, and then, finally, probably in about 5 years, is a skilled worker AI.

[Jason Mkrtschjan @JasonAtCleanAir]

@aaditsh …isn’t part of the point to be able to prompt with as little guidance as possible? Better yet, to use slang, colloquial, and our own voice to get an AI to perform a task perfectly? This is like babysitting a new employee…

[Jason Mkrtschjan @JasonAtCleanAir]

Reeling from wrapping 3 days at #Inbound2025 After AI, biggest theme: data unification. We’re drowning in data but can’t connect the dots across silos. Key insight: Start unifying your customer data TODAY. Create a 1-page plan, execute in 6 weeks.

[Jason Mkrtschjan @JasonAtCleanAir]

@Hesamation When can we build a tool to evaluate the tool, tho?

[Jason Mkrtschjan @JasonAtCleanAir]

At #Inbound25 in SF, diving into HubSpot’s marketing & CRM tools. Excited to bring new energy & insights to CleanAir Engineering. Will share key takeaways soon! #MarketingTech

[Jason Mkrtschjan @JasonAtCleanAir]

Stay safe out there—especially in the bars. Turns out, PFAS is *everywhere*. (Oh, you didn't know that already?) Well anyway, just one more reason to avoid beer. Sorry, North Carolina, California, and Michigan. https://t.co/lu9rZyzfXV

[Jeff_synthesized @JeffSynthesized]

Fur Real News.
Talking animals in AI have been nearly impossible—until now.
With early access to Heygen’s new Avatar IV, I made this highbrow little film.

4K YouTube link here: https://t.co/SfpdNXj9yA

Thanks to @HeyGen_Official for the extra access so I could finish it.

[Barry Schwartz @rustybrick]

Google defines EEAT but says you can’t sprinkle EEAT on your site. It doesn’t work like that. Via @JohnMu

[Jason Mkrtschjan @JasonAtCleanAir]

@texasrunnerDFW @LangmoreRoscoe L O L

[Jason Mkrtschjan @JasonAtCleanAir]

How are you using AI tools in your marketing? The big one for me is using AI as a peer review tool, helping me look at data, analyses and reports in new ways. On the creative side, models are just not good enough yet. It's taking me longer to write prompts than to create OG work.

[Jason Mkrtschjan @JasonAtCleanAir]

@randfish I’ve always pushed for a healthy balance of “zero-click” and referral.

[Jason Mkrtschjan @JasonAtCleanAir]

Wildfire and wildland urban interface is such a complex issue. Say a quick prayer for LA. #wui #wflc

[Jason Mkrtschjan @JasonAtCleanAir]

I love my job! Working hard at work worth doing. (T.R.)

[CleanAir Engineering @cleanairengr]

Fantastic evening this past week with like-minded environmental professionals. @AWMA_LMSS / @AirandWaste always does a fantastic job.

https://t.co/LMGjHNIivk

#airmonitoring #thermalperformancetesting #cems #AirQuality #AWMA

[Jason Mkrtschjan @JasonAtCleanAir]

I just registered for SMX Advanced! June 11-12. Always looking to get better, learn new things. I try to attend a few of these each year. https://t.co/UX4qtDfBHJ via @smx

[Jason Mkrtschjan @JasonAtCleanAir]

To say I'm excited about our company's commitment to this program would be an understatement. @AimingForZero1 members include some of the world's most influential companies in the oil and gas market.

[CleanAir Engineering @cleanairengr]

We are thrilled to announce that CleanAir Engineering is now a partner of the @OGCInews "Aiming For Zero Methane Emissions" Initiative. Read the full announcement from @AimingForZero1: https://t.co/c1vr3NPeWn

[Jason Mkrtschjan @JasonAtCleanAir]

I might start a new hashtag thread for crazy marketing/SEO/web design stuff I read that is impossible to interpret out of context. Today's front-runner for most-alien comment:

"You'll have to traverse the DOM tree to find it."
– Brad

[Jason Mkrtschjan @JasonAtCleanAir]

…And we’re glad to be here! #nhsc2023