Jason Sumner

Senior consultant, Director of editorial, Bowen Craggs. Advising corporate digital teams to get the best from communications. US by birth, UK by assimilation

[BowenCraggs @BowenCraggs]

Our Senior Consultant and Vice President USA, Georgia Barrett, talks about Bowen Craggs joining the @BritAmBusiness Society.

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Be one of the first to learn about latest trends, get insights and accelerate your organization’s digital estate. All you need for effective corporate digital communications.

📩Subscribe to our monthly newsletter: https://t.co/VzHUN8g56S

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Organizations that are serious about their external #communications and owned media make sure they have access to the Bowen Craggs Index, so they can see how they are doing and learn from those who are doing it better: https://t.co/djlsu9FkS8

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If #marketing and #communications are converging, why are your #customers still losing out?

https://t.co/OXhxCbnHZT

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Audience groups of all kinds will continue to crave deeper #ESG data from companies in 2023 – so it’s something we’d urge all #digital managers to put on their New Year’s to-do list: https://t.co/sy9bmmTeVJ

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Listen to the #podcast here for the benefits of storytelling content on #corporate websites, how to find the right balance between product and company information, and best practice lessons from Bowen Craggs Index leaders: https://t.co/MznMHAud24

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Why organisations miss the point of their corporate digital channels and what to do about it. That’s one of the topics that @JasonESumner will be discussing at the Corporate Communications conference on 8 February.

Book your tickets here: https://t.co/PkWJXyrBgT

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There are two big challenges to consider this year when talking about meaningful measurements: deciding what data to report from the vast amounts available, and GA4 replacing Universal Analytics. Read more about this corporate digital communications trend: https://t.co/5f7aNRy5N6

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With our new office opening in New York, we are happy to be joining the @BritAmBusiness New York Community.

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Join us on 8 February in London where our Senior Consultant and Director of Editorial, @JasonESumner, will be discussing how to use #corporate digital as an owned media foundation that supports broader communication goals.

Get your tickets now: https://t.co/PkWJXyr3rl

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Running your company’s digital presence is like fighting a tug of war.

@JasonESumner focuses on four ways the tug of war shows up in our clients’ organizations, and then looks at some of the strategies the best in the world have adopted to succeed: https://t.co/RLjncDGKgX

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It used to be that our clients struggled to get internal teams to pay attention to their own area of the corporate digital presence.

These days the problem is flipped: https://t.co/RQIx4raj4s

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As 2022 comes to an end, we are sharing our most read articles of the year - a list that reveals the questions and problems on the minds of corporate digital managers. 💻
See the Top 5 articles here: https://t.co/0TCgBYJ6rn

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Do you know how to make #Instagram work for corporate communications?
If you are looking to launch on the platform or reinvigorate your existing presence, here are three success factors from Instagram leaders in the Bowen Craggs Index: https://t.co/LLqFCrzZly

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.@avivaplc positions themselves as leaders in their industry, leading by example on several global issues, and now they can proudly add ‘leading by the example’ in the corporate digital communications world as well: https://t.co/SaspdnToee

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Your corporate #website can play a key role in converting potential #customers, and even non-customers, into active customers: https://t.co/wQDoGvhnvH

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TikTok is the latest social channel companies are considering for corporate communications.
Here are three paths to being successful on the platform: https://t.co/DZ8oheVP2z

#TikTok

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With a clean and modern look and feel, @PetrofacGroup's website showcases global best practice in governance communication.
Clear language, comprehensive content, and relevant topic summaries in key #website sections makes this site stand out: https://t.co/poQp5naxo2

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Designing a corporate web presence that serves corporate digital, sales and marketing, and your customers: https://t.co/OXhxCbEL1T

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Corporate digital managers can learn a lot from @Barclays’ diversity and inclusion communications, which are aimed at both employees and jobseekers: https://t.co/Yx6ytdBndY