Jason R. Hogue

Media, design, politics, public speech

[Jason R. Hogue @JasonRHogue]

"Gen-Z students are built to skim and need something to stop them in their tracks to click and take action. If you look at emails from other popular Gen-Z brands, they all have one thing in common: minimal copy and creative visuals." https://t.co/Ehhszj3QQI

[Jason R. Hogue @JasonRHogue]

"Students respond with incredible engagement to content presented as part of an ongoing narrative . . . drip campaign click-through-rates for the CollegeXpress audience are 634% (not a typo) higher on average compared to those of sporadic messages." https://t.co/JB283FJqmR

[Jason R. Hogue @JasonRHogue]

"This is what happens with long-term campaigns. They’ll be monitored for performance, optimized while the campaign is live, then compared to historical data for strategic planning." https://t.co/cFCbLJzUCb

[Jason R. Hogue @JasonRHogue]

"Undergraduate budget is usually best spent promoting your brand." https://t.co/v0lFiiJl5d

[Jason R. Hogue @JasonRHogue]

"For many transfers . . . they left their previous school is because they had a hard time forming friendships or finding their place . . . You can draw these students to your school by showing them a community where they’ll feel welcomed and wanted." https://t.co/bw0bixDlmD

[Jason R. Hogue @JasonRHogue]

"Many academics often say they prepare students for their fifth job, not their first. Well, the first job matters more than we previously suspected for getting that fifth job. " https://t.co/IQpGsxLKHL

[Jason R. Hogue @JasonRHogue]

Jeff Casimir writes, "Employers and students alike are starting to recognize the power of skills-based learning over conventional, knowledge-based approaches." https://t.co/o2paLMq6Jx

[Jason R. Hogue @JasonRHogue]

". .if two alternatives are equally capable of addressing a company’s competitive issues, but one provides greater flexibility to alter course, defer investment, or redeploy resources . . . that one has a higher relative value in most instances. ." https://t.co/L0sjjzfP6u

[Jason R. Hogue @JasonRHogue]

Everything must be on the page. Everything.

H/T Jason Davis.

[Jason R. Hogue @JasonRHogue]

H/T Edward Ford - who writes, "Quite possibly the greatest LinkedIn profile of all time..."

[Jason R. Hogue @JasonRHogue]

I'm a little behind on podcasts, but this one from August is worth sharing. https://t.co/2DGkN4lsSt

[Jason R. Hogue @JasonRHogue]

"Ad spending on U.S. digital retail media is estimated to reach nearly $41 billion this year, according to Insider Intelligence, up 31% compared to 2021. That figure may soon balloon to more than $61 billion come 2024. " 2/2 https://t.co/Jg5NcmSyOx

[Jason R. Hogue @JasonRHogue]

[Retail media is equipping] advertisers with rich shopper data and closed-looped measurement capabilities. For a company like Target, advertisers can tap into its highly relevant audiences at scale, given its database of more than 165 million shoppers. 1/2 https://t.co/Jg5NcmSyOx

[Jason R. Hogue @JasonRHogue]

Smart posters for a good cause.

[Jason R. Hogue @JasonRHogue]

Congratulations to the Columbia College family! I'm so excited to be a part of the team that made this happen. #WeAreCC

[Columbia College @ColumbiaColg]

Columbia College welcomes largest class of new students since 2018❗ The college welcomed 294 new students this week, an 18% increase vs. Fall 2021.

📰: https://t.co/enBftQumbI

#WeAreCC

[Euphenie @EuphenieAndre]

HAPPENING NOW: New students of Columbia College repeat the tradition of running through Rogers Gate. Known as “Storm the Gate” Symbolizing entering a new chapter. @KOMUnews

[Jason R. Hogue @JasonRHogue]

This is on my must-listen list! https://t.co/Bdx2x3YFld

[Jason R. Hogue @JasonRHogue]

As cool as it is concerning. https://t.co/saJsyEoMJL

[Jason R. Hogue @JasonRHogue]

#WomensEqualityDay is another great day to promote the work at Women in Higher Education. https://t.co/s8cqXflhSs

[Jason R. Hogue @JasonRHogue]

"Consider that 74% of students in higher education today are nontraditional — they work, they have family commitments, they are financing their own education, and many are the first in their families to go to college." https://t.co/hTHt8pfcC6