The European Union plans to formulate the Digital Fairness Bill, which plans to limit addictive design, and game virtual currency must be marked with real currency value.
A leaked draft shows that the EU's Digital Fairness Act intends to limit addictive design and subscription traps: requiring digital enterprises to allow users to turn off automatic playback, continuous use of rewards and other functions that induce forced or excessive use; provide subscription cancellation buttons, renewal reminders and manual customer service for online subscriptions, and in free Obtain the explicit consent of the user before the trial is converted to paid subscription; game paid lottery, "paid win" and portrait advertising for minors are prohibited, and the game virtual currency must be marked with the real currency value.
The European Commission is scheduled to submit the bill on November 11 while reforming the framework for consumer protection cooperation. Violating enterprises will be fined up to 6% of the global turnover. Both proposals require the consent of the European Parliament and the governments of the European Union to take effect.
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