A good policy is only the beginning. Public impact happens when people understand, participate and act.
Our approach:
👂 Listen
🔎 Understand
♟️ Strategise
👥 Engage
📊 Measure
Policy Intent → Public Impact
#PerceptaLabs#GovernmentCommunication#CitizenEngagement
One brief. 3 completely different ideas
How do you get more people to use public transport?
👥 People’s Miles — make it human.
🎮 Commute & Conquer — make it participative.
🌱 A Cleaner Tomorrow Rides With You — make it emotional.
3 possibilities.
Got a brief? Let's create !
Everyone is creating content.
Few are creating memories.
Good design gets attention.
Great ideas get remembered.
At Word + Light, we're interested in the second.
#WordAndLight#Creativity#Branding
Mantras are incredibly powerful and set you up for a top day. May I humbly and kindly and gratefully and positively suggest you use them. As part of your morning routine. Starting soon.
I mean, beginning tomorrow.
Love + respect,
Robin
Good campaigns communicate.
Great campaigns prove impact.
That's why Monitoring & Evaluation should start before campaign launch, not after it.
Plan → Measure → Learn → Adapt → Improve
#MnE#StrategicCommunication#PerceptaLabs
You don't need a gym.
You need Dumbbells and a system.
I'm a professional athlete. I've built and maintained elite strength with nothing but dumbbells more times than I can count.
Here's 48 exercises, every muscle group covered:
A government communication programme shouldn't begin with:
“What creatives should we make?”
It should begin with:
Policy → People → Perception → Participation → Proof
That's how communication moves from campaign output to public impact.
#CitizenEngagement#PerceptaLabs
One policy doesn't need one message.
Different communities have different languages, cultures, behaviours, trust levels and information habits.
Effective government communication requires:
Global strategy + Local intelligence.
#CitizenEngagement#PerceptaLabs
Sam Altman (CEO of OpenAI):
"You no longer need to write prompts."
In just 38 minutes, he explains how to use ChatGPT at a level that most people can't even imagine.
It's a talk he gave to Stanford students. A friend sent me the recording last night.
After watching it, I realized I was only taking advantage of about 15% of what this tool can really do.
Watch it in full and then read the guide I leave below on how to create a system that prompts itself.
Follow @AnishJaitwar for more
Billionaires and Their Early Jobs
1. 🇺🇸 Jeff Bezos - McDonald's Fry Cook
2. 🇺🇸 Warren Buffett - Newspaper Delivery Boy
3. 🇺🇸 Bill Gates - Computer Programmer
4. 🇺🇸 Elon Musk - Farm Worker
5. 🇺🇸 Mark Cuban - Door-to-Door Salesman
6. 🇫🇷 Bernard Arnault - Employee at His Father's Real Estate Company
7. 🇺🇸 Larry Ellison - Programmer at Ampex
8. 🇬🇧 Richard Branson - Magazine Founder
9. 🇺🇸 Jensen Huang - Dishwasher at Denny's
10. 🇺🇸 Tim Cook - Newspaper Delivery Boy
11. 🇺🇸 Michael Dell - Dishwasher at a Chinese Restaurant
12. 🇺🇸 Howard Schultz - Door-to-Door Salesman
13. 🇺🇸 Oprah Winfrey - Grocery Store Clerk
14. 🇺🇸 Jan Koum - Grocery Store Floor Sweeper
Source: CNBC, Fortune, ABC News, NDTV, Economic Times
OpenAI released a ChatGPT Prompting Guide.
Here are 9 tips for writing expert-level prompts:
[🔖 bookmark this to upgrade your prompts]
What you ignore ➟ can limit your results.
How you phrase ➟ determines the response.
What you emphasize ➟ impacts focus of model.
1. Use Role + Goal + Boundries
↳ Clearly tell the model who it should act as, the outcome you want, and the limits or boundaries it must not cross.
2. Provide Layered Context
↳ Share information in a structured order: background first, rules second, and the actual task last, so the model can process it logically.
3. Put Key Instructions at the End
↳ The model pays strong attention to the last lines, so save your most important directions for the end of your prompt.
4. Apply a Chain of Verification
↳ Break the work into steps, check each one for mistakes, and only move forward once the previous step is validated.
5. Use Dual-Pass Responses
↳ Have the model draft a first version, then refine it against a self-check rubric to improve accuracy and quality.
6. Enforce “I Don’t Know” Honesty
↳ Tell the model to admit uncertainty instead of fabricating. This reduces the risk of polished but wrong answers.
7. Adopt Multiple Viewpoints
↳ Ask the model to solve from two or more perspectives, then merge the best elements from each angle.
8. Use Clear Structural Delimiters
↳ Write key rules, data, or constraints inside fences (``` or XML tags) so instructions stay clear and separate.
9. Guide with Examples
↳ Provide the model with two good examples and one poor example before asking for output to set quality expectations.
📌 Get Advanced ChatGPT Guide (free): https://t.co/kOBWfKrBaX
👉 Follow me @AndrewBolis for more and 🔄 Repost this to help others use AI
Sam Altman (CEO of OpenAI):
"You no longer need to write prompts."
In just 38 minutes, he explains how to use ChatGPT at a level that most people can't even imagine.
It's a talk he gave to Stanford students. A friend sent me the recording last night.
After watching it, I realized I was only taking advantage of about 15% of what this tool can really do.
Watch it in full and then read the guide I leave below on how to create a system that prompts itself.
Follow @AnishJaitwar for more
Top 10 YouTube channels to learn AI from scratch:
1) Andrej Karpathy – Deep yet accessible lectures on deep learning, LLMs, and an intro course on neural networks. https://t.co/QBpPHlrgh0
2) 3Blue1Brown – Stunning visualizations that make abstract mathematical concepts intuitive. https://t.co/kkWfM9JhCL
3) Lex Fridman – In-depth conversations with AI leaders, offering a broader perspective on the field. https://t.co/pZA5PeH01Y
4) Machine Learning Street Talk – Technical deep dives and discussions with top AI researchers. https://t.co/1qnEeHV9hi
5) StatQuest with Joshua Starmer PhD – Beginner-friendly explainers on machine learning and statistics. https://t.co/VP0PceT4Yz
6) Serrano Academy (Luis Serrano) – Clear and accessible content on ML, deep learning, and AI advancements. https://t.co/HARB8EQ9Oc
7) Jeremy Howard – Practical deep learning courses and AI-powered web app tutorials. https://t.co/BmHqGwQxvB
8) Hamel Husain – Hands-on lessons in LLMs, RAG, fine-tuning, and AI evaluations. https://t.co/kOndFF0b1S
9) Jason Liu – Expert-led lectures on RAG and AI freelancing tips for ML developers. https://t.co/nrbvujlUwi
10) Dave Ebbelaar – Practical guides on building AI systems and real-world applications. https://t.co/VuTtSgrfv4
High cortisol = Low qualify of life
It's causing hair thinning, skin tags, beer belly and a puffy face.
These are the 9 cheat-codes to lower it naturally:
1. Walk barefoot.
The flag is home. 🇮🇳
A new chapter in India’s sporting journey begins as we proudly embark on the road to the Centenary Commonwealth Games 2030 in Amdavad.
With the visionary leadership of Hon’ble PM Shri @narendramodi Ji, the guidance of Hon’ble @Bhupendrapbjp Ji, Gujarat is ready to welcome the Commonwealth with excellence, pride, and unmatched hospitality.
The countdown begins. #Amdavad2030
A billionaire went on stage and explained in 42 minutes how the entire economy works. for free. Wall Street spent the next decade pretending nobody saw it.
he didn't sell a course. he didn't plug a fund. he stood at a whiteboard and drew three lines that explain every crash, every recovery, and every rate decision since 1929.
MBA programs charge $200,000 to teach frameworks he covered in the first 15 minutes. six of the models he drew on that board are still classified as proprietary at three major banks. he gave them away on YouTube.
the part nobody talks about: he predicted exactly what happened in 2020, two years before it played out. interest rates hitting zero, the central bank running out of tools, the money printer. he drew it on a whiteboard in 2018 like he was reading tomorrow's newspaper.
a portfolio manager at a top-five firm told me every new analyst on his desk watches this before they're allowed to open a terminal. not the CFA prep. not the internal training. this one lecture.
40 million people have seen it. almost none of them can name the three forces he draws in the first ten minutes.
it is still free.