Javier Serrano Llop

[Javier Serrano Llop @JavierSerranoLl]

50% of the time people are watching TV, they are using their smartphones…#ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

PR is important for innovative ideas on the early days to get some traction and create storytelling to get to the audience! #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

Customer Lifecycle (5 steps): Acquisition, Activation, Retention, Referral and Revenue #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

http://t.co/71cNtMtRnk #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

When you don't have mentions is better to do it yourself with different tools  google alerts, facebook insights,etc) #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

http://t.co/UkzoP0e34K #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

First of all you are a hunter (reach more people) and afterwards you become a farmer (retain them) --> Digital Media Strategy #Esademimm

[Javier Serrano Llop @JavierSerranoLl]

Objective of Social media platforms: attract loyal customers and interact/discuss directly with them #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

Ideal Content: Simple, Credible, Unexpected, Emotional that attracts the attention and interest #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

Inspire people on social media to share content about brands and pay them back with what they value #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

Main steps conversational marketing: listen, participate and inspire; Digital fire triangle: platform, community and content #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

"Your brand is whatever your customers say it is” and Facebook fastest growing segment are women between 55-65 #ESADEmimm

[Joandó Reverter @joando]

The #ESADEmimm class enjoying @franccarreras Social Media Session. Are you having fun?

[Javier Serrano Llop @JavierSerranoLl]

Email Marketing is the direct marketing of the 21st century and the most effective channel if you use your own customer database #esademimm

[Javier Serrano Llop @JavierSerranoLl]

Permission Marketing is a step by step process with a clear objective #esademimm

[Javier Serrano Llop @JavierSerranoLl]

http://t.co/tDezWwWOBu #esademimm

[Javier Serrano Llop @JavierSerranoLl]

Email Marketing: clear objective is that people open your email and to reach a substantial number of potential customers’ #esademimm

[Javier Serrano Llop @JavierSerranoLl]

Ads are pieces of information. It’s not necessary to be the first answer in every query, the important is the conversion rate #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

http://t.co/PPrwDu9wt1 #ESADEmimm

[Javier Serrano Llop @JavierSerranoLl]

Permission Marketing is not spam! It's a process to talk with customers, it’s an investment and it can be cancelled at any time #ESADEmimm