I honestly think it’s how creative people’s brains work. At least for me, I hate the stationary feel of the treadmill. No change in scenery, no fresh air, and no direct sunlight. The monotony of that makes it feel unproductive to me.
There’s a lot of artists right now that aren’t seeing the financial motivation to stay in music. So they’re turning to other things to supplement the income and pouring time into that. Something gotta change with the way streaming works and is paid
Once you realize most people online are constantly trying to prove their worth to strangers, all in the name of “branding” or “content creation”, you lose interest.