[INFO] #BTS Completely Takes Over the US with 'Popularity
Throughout this time, while BTS created a global phenomenon, they had to face the high conservative barriers of the American music industry. In fact, from 2021 to 2023, when BTS swept the world, they were nominated for Best Pop Duo/Group Performance at the Grammy Awards for 3 consecutive years. Major international media outlets also predicted a very high chance of them winning, based on their overwhelming achievements and global impact. However, they repeatedly dont win, unable to overcome the barriers of the Grammys, which have been particularly conservative toward non-English speaking artists, people of color, and the K-pop genre.
The results of this AMAs demonstrate just how far removed the Grammys' current conservative evaluations are from actual market trends. The lineup of nominees BTS beat at this awards ceremony is dazzling in itself. Their competitors included mega-pop stars representing the North American music market, such as Taylor Swift , the top digital music powerhouse in the U.S. with the advantage of home ground; Bad Bunny, Bruno Mars; and Lady Gaga , renowned for her performance and vocal prowess
The fact that BTS, an Asian artist, beat all of them to secure a decisive victory in the public vote signifies that their popularity has transcended the confines of a specific core fandom and has firmly established itself within popular culture across the United States.
It has been proven that the power of trends created and chosen directly by consumers worldwide is stronger than the standards of institutional awards set by North American critics or industry insiders. BTS shattered the limitations and prejudices directed at them simply because they were an "Asian group," solely through the power of their music and mass appeal.
Although the disappointment of not being selected by the Grammys despite past accolades from foreign media remains, the ears and fingers of the pop music public have already chosen BTS as the stars of the year. It is now difficult to confine BTS's trajectory to the phrase "the global expansion of K-pop." They have firmly established themselves as the most powerful pillar shaping the mainstream of the U.S. music market and as the true "center of pop," writing new rules in the birthplace of pop.
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#BTSonAMAs
.@BTS_twt is No. 1 on all of the following charts this week:
Billboard Hot 100
Billboard 200
Billboard Artist 100
Billboard Global 200
Billboard Global Excl. U.S.
Digital Song Sales
World Digital Song Sales
Top Album Sales
Vinyl Albums