Jay Berkowitz

Founder Ten Golden Rules - Internet Marketing Agency for Law Firms. Author of 4 books, Keynote speaker, podcaster, tennis and hockey player. Go Jets (Winnipeg).

[Jay Berkowitz @JayBerkowitz]

One of the biggest mistakes attorneys make on social media?

They pitch instead of teach.

Prospective clients don't open TikTok, Instagram, Facebook, or YouTube looking for advertisements. They go there to learn, be entertained, and get answers.

If your first message is "Hi, I'm a lawyer, call me today," you've already lost their attention.

The firms winning on social media are the ones that educate first, build trust, and demonstrate expertise. Trust drives consultations—not sales pitches.

🎧 Listen to Julio Oyhanarte's insights on using social media to grow a law firm:
https://t.co/bVHch1Htbx

#LegalMarketing #LawFirmGrowth #AttorneyMarketing

[Jay Berkowitz @JayBerkowitz]

Video marketing is no longer optional for law firms.

In this TGR Live! 2026 session, immigration attorney Julio Oyhanarte shares how he grew his firms using short-form video across TikTok, YouTube, Instagram, and Facebook—generating millions of views and attracting qualified clients.

Key takeaway: Stop pitching. Start teaching.

🎧 Listen to the full episode:
[https://t.co/bVHch1Htbx]

#LegalMarketing #LawFirmGrowth #VideoMarketing

[Jay Berkowitz @JayBerkowitz]

Missed the live event?

The replay of YouTube and Video Strategies for Law Firms with me, Daniel Milikow and Clifford Coleman is now available.

We covered:
📷 Ai SEO & Answer Engine Optimization (AEO)
📷 The videos are generating engagement and trust
📷 Practical strategies law firms can implement immediately

Watch the replay here: https://t.co/0V0MkxAVPU

#LawFirmGrowth #LegalMarketing #VideoMarketing

[Jay Berkowitz @JayBerkowitz]

@uscfan981 It is very central

[Jay Berkowitz @JayBerkowitz]

Think direct mail is dead?

With fewer pieces arriving in the mailbox, direct mail stands out more than ever. It's tangible, memorable, and often carries a level of trust that digital ads can't match.

In this episode, me and Justin Miller discuss why direct mail is still helping law firms generate referrals, build authority, and stay top of mind.

🎧 Listen here:
[https://t.co/5VsOezxhPX]

#LegalMarketing #LawFirmGrowth #DirectMail

[Jay Berkowitz @JayBerkowitz]

We’re live today at 12 PM EST.

Join me for a practical session on YouTube and Video Strategies for Law Firms.

🎥 What videos drive consultations
⚖️ How video supports Ai search and SEO
📈 The best platforms for law firm video today

Special Guest Speaker:
Dan Milikow, Founder of https://t.co/jC2IkLX2EM and former leader of Gartner’s internal video team for 15 years, sharing insights from producing over 10,000 hours of video content for major brands.

If your firm is investing in growth, this is a conversation worth attending.

Join us live:
https://t.co/2JL14bInod

#AttorneyMarketing #LegalMarketing #AiSEO

[Jay Berkowitz @JayBerkowitz]

Tomorrow at 12 PM EST: YouTube and Video Strategies for Law Firms with me.

If your law firm wants better visibility in Google, YouTube, ChatGPT, and Ai search results, this session will share practical strategies you can implement immediately.

Special Guest Speaker:
Dan Milikow, Founder of https://t.co/jC2IkLX2EM and former head of Gartner’s internal video team for 15 years, brings real-world insights from producing over 10,000 hours of video content.

Built for PI attorneys and legal marketing directors focused on growth.

Save your spot:
https://t.co/2JL14bInod

#LegalMarketing #AiSEO #LawFirmGrowth

[Jay Berkowitz @JayBerkowitz]

Direct mail is not dead.

I sat down with Justin Miller of Jurassic Marketing to discuss why newsletters, referral campaigns, and relationship marketing are still driving real results for law firms.

📬 Why direct mail stands out today
⚖️ How firms build stronger referral pipelines
📈 Marketing strategies that compound over time

🎧 Listen to the full episode:
[https://t.co/5VsOezxhPX]

#LegalMarketing #LawFirmGrowth #DirectMail

[Jay Berkowitz @JayBerkowitz]

What kind of videos should attorneys actually create?

That’s one of the biggest questions I will answer on May 28 at 12 PM EST during this live-streaming event.

We’ll cover:
🎥 FAQ videos that drive visibility
📈 YouTube strategies for law firms
⚖️ Short-form videos for social media
🤖 How video supports Ai search visibility

Straightforward, practical strategies for law firms.

Register here: https://t.co/2JL14bInod

#LawFirmGrowth #AttorneyMarketing #VideoMarketing

[Jay Berkowitz @JayBerkowitz]

Potential clients are watching videos before they ever contact a law firm.

They’re searching YouTube, scrolling social media, and asking ChatGPT legal questions.

Is your firm showing up?

Join me on May 28 at 12 PM EST for a live-streaming event focused on YouTube and Video Strategies for Law Firms.

Practical ideas attorneys can implement immediately.

Register here: https://t.co/2JL14bInod

#LegalMarketing #PersonalInjuryLaw #AiSEO

[Jay Berkowitz @JayBerkowitz]

One of the smartest perspectives on Ai came from Google CEO Sundar Pichai.

Google expects Ai to create roughly 10% more efficiency this year — but instead of cutting people, they’re reinvesting those gains into bigger projects and innovation.

That’s the opportunity with Ai.

Tractors changed farming. Computers changed accounting. Ai is changing knowledge work.

For law firms, this means spending less time on repetitive tasks and more time on strategy, relationships, creativity, and growth.

The firms adapting early will have a major advantage.

My opening keynote from TGR Live! 2026.

🎧 Listen to the full episode:
https://t.co/ofamQh8Pc8

#AiSEO #LegalMarketing #LawFirmGrowth

[Jay Berkowitz @JayBerkowitz]

The law firms winning online are not always the biggest firms.

They’re the firms consistently showing up in YouTube, Google, social media, and Ai search results.

Join me on May 28 at 12 PM EST for a practical session on:
🎥 What types of legal videos perform best
📈 How video supports Search Engine Optimization (SEO)
⚖️ Where attorneys should publish content today

Built for PI attorneys and legal marketing directors looking for practical growth strategies.

Register here: https://t.co/2JL14bInod

#AttorneyMarketing #AiSEO #VideoMarketing

[Jay Berkowitz @JayBerkowitz]

82% of internet traffic will be video by the end of 2026.

Will your law firm be visible where potential clients are searching, watching, and asking Ai tools for answers?

Join me on May 28 at 12 PM EST for a live-streaming event on YouTube and Video Strategies for Law Firms.

🎥 Video strategies for PI firms
⚖️ Ai SEO & Answer Engine Optimization (AEO)
📈 The videos that drive engagement and consultations

Register here: https://t.co/2JL14bInod

#LegalMarketing #LawFirmGrowth #AiSEO

[Jay Berkowitz @JayBerkowitz]

At TGR Live! 2026, I shared a clear message for law firm leaders: firms that adapt early to Ai (Artificial Intelligence) will have a major advantage in the years ahead.

Topics included:
⚖️ Ai SEO & Answer Engine Optimization (AEO)
🎥 Video strategies that build trust and visibility
📞 Intake optimization & conversions
📈 Branding in Google Ai Overviews & ChatGPT

Practical, action-oriented strategies for attorneys and legal marketing teams looking to stay ahead.

🎧 Listen here: https://t.co/ofamQh8Pc8

#LegalMarketing #LawFirmGrowth #AiSEO #AttorneyMarketing

[Jay Berkowitz @JayBerkowitz]

https://t.co/dJf2fh1r8P started with a simple idea:
Put up a directory and see what happens.

What happened next turned into one of the legal industry’s most recognized lead generation platforms.

In this conversation, Colleen Joyce shares how premium domains, timing, and consumer behavior helped build https://t.co/dJf2fh1r8P into a major business.

🎧 Listen here:
https://t.co/BPVa4LqUci

#LegalMarketing #LawFirmGrowth #LeadGeneration #TenGoldenRules

[Jay Berkowitz @JayBerkowitz]

Most law firms think they have a marketing problem.

What they actually have is an intake, systems, and speed problem.

In this episode, I sat down with https://t.co/dJf2fh1r8P CEO Colleen Joyce to unpack how Ai, intake responsiveness, SEO, and operational systems are reshaping the legal industry faster than most firms realize.

From shocking intake failure rates to Ai-powered workflows and the future of legal lead generation—this conversation will change how you think about law firm growth.

Listen here:
https://t.co/BPVa4LqUci

#LegalMarketing #LawFirmGrowth #LegalTech #Ai

[Jay Berkowitz @JayBerkowitz]

You’ve got to see this @Jason (get Kleenex) Mitch Widmeier shares bond with sister Hannah calling Knicks games - ESPN Video https://t.co/ggyWCDkY9i

[Jay Berkowitz @JayBerkowitz]

Great Moments from The GLM Lawyers Mastermind