Generative AI (GenAI)-powered technologies are quickly becoming an integral part of B2B marketing content generation. McKinsey & Company estimates about 75 percent of the value GenAI could deliver falls across four functional areas, one of which is sales and marketing.
Three reasons buyer personas are critical to capturing clients in a post-Covid world---->
#targeting#archetypes#personae#marketingtips #marketingstrategyhttps://www.linkedin.com/pulse/name-them-claim-jay-bower-h1q3e via @LinkedIn