Jay Kangsathien

University of Cincinnati Blue Ash
Business Major

[Jay Kangsathien @JayKangsathien]

This week in class we discussed public relations and how it is used in business as well as promotions and deals and how they are used as incentives for consumers. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

@WortylkoLori I think that the main objective of this ad is to try to relate to younger adults. The tone is depicted in a funny, casual, laidback way. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

@Trishaa_ph @Johnnygravess17 @WortylkoLori I agree, doing research and analyzing competitor strategy’s can provide competitive advantages by seeing what methods prove to be effective or ineffective. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

This week in class we learned about the IMC process which begins with the sender then to the transmitter who encodes the message followed by communication channels such as social media,and lastly to the consumer or receiver who decodes the message. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

@sarajundi4 @WortylkoLori I agree, branding is important to any company because it allows customers to know what to expect as well as what the company is trying to accomplish. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

This week in class we discussed product complexity, branding, and product depth & breadth. I found it interesting to see how companies like Pepsi use branding in order target different markets. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

@edwinjamesmusk I believe that providing incentives for participants who fill out surveys is a great way to conduct market research more effectively. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

This week in class we discussed the Market Research Process. This includes 1.Defining the objectives and research needs 2. design the research 3. collect the data 4. analyze the data and develop insights 5. develop and implement an action plan. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

@BradyBurg1 @WortylkoLori I found it very interesting how different businesses use the perceptual map in order to understand the competition more and gain an increased opportunity of success. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

This week in class we discussed the Segmentation, Targeting, and Postioning process that Companies use daily in the business world. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

Today in class we discussed the different global entry strategies and how companies use these strategies to expand internationally. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

@WortylkoLori This week in class we learned about the 6 steps of the B2B process, the 4 different types of buying centers (Autocratic,Democratic,Consultative, and Consensus), and each of their roles. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

@WortylkoLori @Samsung Samsung did a great job in understanding their demographic and target market in this ad. This ad is truly inspirational and I believe more companies should take notes from this. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

This week in class we discussed gender roles as well as how to be more inclusive when it comes to marketing. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

@WortylkoLori This video raises awareness on how we are conditioned to accept terms of privacy without fully understanding what we are agreeing to. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

This week in class we discussed consumer behavior and the decision making process which we use in our daily lives. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

@WortylkoLori I believe that raising the prices for insulin is unethical and unfair to people with diabetes that rely on insulin in order to survive. The fact that some people are dying because they cannot afford insulin is a major issue that needs to be resolved. @WortylkoLori #UCBAMKTG2080

[Jay Kangsathien @JayKangsathien]

This week in class we discussed the importance of Corporate Social Responsibility (CSR) and how companies must be conscious and aware of their impact on the environment and society. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

This week in class we discussed how social media is used in business and how the 4 E’s (Excite, Educate, Experience, Engage) can be used to help businesses build a better relationship with their customers and build brand loyalty. #UCBAMKTG2080 @WortylkoLori

[Jay Kangsathien @JayKangsathien]

@WortylkoLori Based on the statistics in this article, I was most surprised that the average time spent on social media was only 2 hours. This statistic seems a lot lower than I was expecting. #UCBAMKTG2080 @WortylkoLori