Jonathan Black

CEO of Cheech and Chong’s Global Holdings and Cannabis Co

[Jonathan Black @Jaywestbee]

Use the launch to recruit new believers, not just sell product.

What's been your biggest lesson with legacy brand releases?

[Jonathan Black @Jaywestbee]

Most brands get this completely wrong.

They either bury their heritage or lean on it too hard. Neither works.

Here's what I've learned about launching sneakers under old brands:

Heritage is your unfair advantage, but only if you use it correctly.

[Jonathan Black @Jaywestbee]

Partner with the right retailers who understand your brand's soul. Not every account that wants your product should get it. Protect the placement.

The drop itself is only the climax. Everything before it determines whether you have an audience waiting.

[Jonathan Black @Jaywestbee]

What are your thoughts on how we move this forward?

[Jonathan Black @Jaywestbee]

Let me address something I see happening in the conversation around substance use policy.

The data on Hemp and THC when it comes to addiction is being ignored or deliberately obscured. The numbers don't lie.

[Jonathan Black @Jaywestbee]

We are debating whether regulated, low-dose hemp products are safer than the substances they replace. The evidence says yes.

Policymakers need to integrate harm reduction data into substance use frameworks. That is where the conversation needs to go.

[Jonathan Black @Jaywestbee]

@TimSheehyMT Great position on the issue thank you @TimSheehyMT

[Jonathan Black @Jaywestbee]

@kylenabecker Too funny! One..two..four.. fif haha

[Jonathan Black @Jaywestbee]

@elonmusk Your reputation and ability to stand firm should never be less than a pay day. Your children’s children depend on your decision to break the chains of greed and addiction But once you have made a mistake turn from it apologize don’t dig in 100% agree with @elonmusk