Jeanine Hightower-Sellitto

SVP and GM of @DraftKings Predicts | Passionate about markets | Former Crypto and Options Exchange Exec

[Jeanine Hightower-Sellitto @Jea9Hightower]

Excited to join X to discuss prediction markets. I lead the prediction markets business at @DraftKings. Interested in the intersection of markets, sports, regulation, and platform innovation. My perspectives on where the industry is going and more to come soon.

[DraftKings News @DraftKingsNews]

World Cup knockout stage activity is building on DraftKings Predictions.

From 6/28–7/1, the most traded matches by customer notional volume were:
1.Mexico vs. Ecuador
2.Netherlands vs. Morocco
3.Germany vs. Paraguay
4.France vs. Sweden
5.Brazil vs. Japan

More knockout stage insights ⬇️

[Jeanine Hightower-Sellitto @Jea9Hightower]

Excited to share the next phase of DraftKings Predictions with the launch of DKeX, our own brand new prediction markets exchange.

This is an important step forward in integrating exchange capabilities into one unified experience. DKeX is key to deepening content and expanding our prediction markets offering.

[DraftKings News @DraftKingsNews]

.@DraftKings today announced the launch of DKeX, DraftKings’ proprietary prediction markets exchange, with integration into the unified DraftKings: Sports & Casino app, further advancing the DraftKings Predictions experience.

DKeX marks the next phase in DraftKings’ prediction markets evolution, strengthening its ability to deliver differentiated sports experiences across the country alongside its leading sportsbook.

More: https://t.co/44TEXR0pii

[DraftKings Sports @DKSports]

⚽️ The FIFA World Cup is already rewriting the record books at DraftKings.

Just one week into the tournament, we're seeing unprecedented engagement across both Predictions and Sportsbook:

📈 3x increase in first-time Predictions customers
📊 Predictions trading volume up 87% since kickoff
🔥 Combos as a % of trading volume have risen 40% during the tournament
💰 World Cup handle is 5x higher than at the same stage of the 2022 World Cup
🏆 USA 🇺🇸 vs. Paraguay 🇵🇾 and Morocco 🇲🇦 vs. Brazil 🇧🇷 are now the two largest soccer events in DraftKings history by both handle and active customers

The momentum has exceeded expectations—and we're only getting started.

[DraftKings News @DraftKingsNews]

DraftKings Predictions just had its biggest weekend ever.

Driven by the NBA Finals and the start of the World Cup, total customers grew over 200% compared to the prior weekend, and consumer volume increased over 100% weekend over weekend, as we continued setting new records for participation and acquisition.

[Jeanine Hightower-Sellitto @Jea9Hightower]

Big night for the Knicks and for DraftKings Predictions 🚀

Last night was our biggest day ever for both volume and customers, powered by the energy and excitement of the NBA Finals. Fans showed up in record numbers to test their takes and engage with the game in a whole new way.

Just getting started.🏀📈

[Ryan Butler @ButlerBets]

DraftKings Predictions Exec Jeanine Hightower-Sellitto during today's SBC Summit:

"I think prediction markets just become part of the overall landscape of both the financial and the sports betting outlook, and they're just another tool and another product customers use on an ongoing basis, and they're not controversial. They're well accepted. People understand how they work, and it's a new innovation in financial markets for the customer."

[Jeanine Hightower-Sellitto @Jea9Hightower]

Big milestone for the DraftKings Predictions team.

[DraftKings News @DraftKingsNews]

DraftKings Predictions continues to gain momentum.

In May 2026:
- $1.3B annualized consumer volume (+24% month-over-month)
- $3.1B annualized total volume traded (+34% month-over-month)

We recently implemented an upgraded app experience ahead of the NBA Finals and World Cup, streamlining access to sports experiences nationwide.