Jean Valin APR, Fellow CPRS, Fellow CIPR (hon)

Principal Valin Strategic Communications. Co-editor Public Relations Case Studies from around the World. Past Chair @GlobalAlliance and @CPRSnational.

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

Do you remember when you joined X? I do! #MyXAnniversary

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

@bluemail why did you get rid of the forward function in your last update? Can't find it.

[Business in Society @Biz_in_Society]

This is the new address for our Business in Society website:

https://t.co/WxwgBrTdCY !

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

Shameful for such a large corporate family

[Bob Pickard @BobPickard]

The @Marriott hotel chain has seriously dropped the ball on this trending issue-management fiasco. Thousands of guests are suddenly stranded after paying for reservations through the @MarriottBonvoy app only to be told that their reservations are cancelled and that any refunds must come from their now-bankrupt affiliate.

Instead of instantly making customers whole as a responsible corporate citizen would do, Marriott is in full ass-covering and cheapskate mode, pushing people into slow, uncertain refund processes for money charged through Marriott’s own platform.

This never should have happened. Someone at $MAR was asleep at the switch, and an affiliate teetering on bankruptcy should never have been allowed to take pre-paid reservations.

Where was the oversight, and where is the accountability now?

Customer communications - phone and email - have been contradictory, confused, and frankly beneath the standard expected of a global hospitality brand. This debacle deserves a reputational setback.

Until Marriott fixes this, beware: no one should pay in advance for a Marriott reservation. If this is how they deal with customers when things go wrong, that’s a real warning sign that undermines confidence and affects trust in their reputation.

[CPRS Edmonton @CPRSEdmonton]

APR = Accredited in Public Relations

It’s not just letters — it’s proof of strategic insight, ethics + leadership in communications.

Join Canada’s community of accredited professionals.
Applications for the 2026 APR cohort close Dec. 1.

Learn more👉 https://t.co/ZOJwYtCGph

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

Hopefully with a new aircraft to replace the old 40+ years 767

[Air Canada @AirCanada]

London Calling! Air Canada Keeps Ottawa connected Year-Round

Read more: https://t.co/Tjr3PahaxT

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

@AirCanada Bonne nouvelle. Quel appareil sera utilisé? J'espère que vous avez des plans pour remplacer le vieux 767 qui a plus de 40 ans

[Global Alliance PR @Global_Alliance]

🌍 The Global Alliance World PR & Communication Awards 2025 are now open for entries! If your campaign ran anytime from Jan 2023 to Dec 2024, now's your chance to be recognised on the global stage.

Enter by 25 Sept 👉 https://t.co/fa1ucURAmO

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

@jacroy67 Happy retirement Jacquie. Yes, this is the best view in town. I miss that corner office. You will miss colleagues, but not calls from PCO.

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

...and given Current events, I'm done.

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

@bruceanderson 24

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

@bruceanderson 24

[UN Global Compact @globalcompact]

The UN @globalcompact has launched a new Non-Discrimination and Equality Analysis Tool to help companies assess and strengthen their approach to eliminating discrimination in work-related activities.
Learn More: 🔗 https://t.co/AcgZ4OnYyA

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

A good Read and some clear thinking on the role and challenges of public relations in a changing world.

[Global Alliance PR @Global_Alliance]

🔗 Read more: https://t.co/BFVCMi2ROm

[UN Global Compact @globalcompact]

For 25 years, companies have advanced corporate sustainability globally in collaboration with the UN Global Compact. Major achievements span the areas of human rights, labour, environment and anti-corruption.  🌍

Read More in the Compact Journal: https://t.co/iXoGoYT0n6

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

@jacroy67 Congratulations. You will love being a free agent.

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

We all need to stand up to the American bully with idiotic ideas.

[The Hill Times @TheHillTimes]

Milnes: In light of U.S. President Donald Trump’s threats and his arrogant insults directed our way, Canada’s past prime ministers have sprung into action. And it’s a wonderful thing. @arthur_milnes #cdnpoli

https://t.co/PUEdaEPo7B

[Global Alliance PR @Global_Alliance]

🌍 Global Alliance Ethics Month 2025 📢

What role do communication leaders play in an increasingly complex world?

📅 Feb 12 | 14-15 GMT
🔗 https://t.co/WWZmEgjC93

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

The comms positioning should have been: we support a return of an NHL team to Quebec City, hence our desire to play exhibition games there.

[Jacqueline Roy (she/her) @jacroy67]

This is also good responsive communications leadership.

Fans are worried about the insinuation the team could be moved. Pretty sure the DMs would say that.

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

Well done. Hello from Florida.

[CPRS Ottawa-Gatineau @CPRSOttawaGat]

WOW! What an incredible event last night!
#cprsottawa

[Jean Valin APR, Fellow CPRS, Fellow CIPR (hon) @JeanValin1]

@chinooksmum Fitting. Karma catching up to him?