BYU's athletic department was valued at $500M+ and its football program at $366M+ as of late 2025, and the Cougars brought in more than $153 million in revenue in just their second year in the Big 12, all while collecting only a partial conference revenue share. They've become one of the fastest-rising brands in the league.
Rewind and the setup makes sense...For more than a decade, BYU ran as a football independent with ESPN as its media home, a rare deal that put a single program in national windows on ABC, ESPN and ESPN2. It gave the Cougars a national brand most non-power schools never get close to. When BYU joined the Big 12, that ESPN deal folded into the conference's broader media rights, and the program traded some of its old autonomy for security, revenue and a seat at the Power Four table. The brand has only grown since.
Here's why I'm incredibly bullish on BYU specifically. Most people look at that fan base and see television ratings. I see buying power. BYU has one of the largest, most loyal and most nationally connected followings in college sports, and that base does far more than show up on game day. Alumni, families and businesses tied to the community spend, hire and buy all year round, which adds up to an enormous amount of collective economic activity.
Turn a passionate national base like that into real economic value and you have a commercial engine most programs can only dream about. BYU is built for exactly that, and it goes well beyond media rights and ticket sales.
I'd bet on BYU's trajectory over the next few cycles. The media platform gave the Cougars national reach...their people are what turn that reach into staying power. I'm as bullish on BYU as any brand in college sports right now. @BYUCougars
Lots of crying coming out of Utah. If you wanted to keep him you could have acted like it. You let him leave and he left. No crying over spilled milk. I’m beginning to see why Provo makes fun of the Utes. #goblue#provodave
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A list of 50 records Tiger Woods holds for this 50th birthday:
- 82 PGA TOUR wins tied for the most all time
- 142 consecutive cuts made from 1998 to missed cut at 2005 CJ CUP Byron Nelson
- Lowest single season scoring average: 2000 & 2009 (67.794)
- Most under par in a single season on the PGA TOUR since 1983 (2000: -263)
- Highest season Strokes Gained: Total average (2006: +3.44)
- Most Wins by 4+ strokes in a season on the PGA TOUR since 1983 (2000: 5)
- Tied for the lowest par 3 scoring average in a season on the PGA TOUR since 1983 (2000: 2.91)
- Highest single season bounce back percentage since 1983 (2000: 36.51)
- Only player to win the Memorial Tournament in three consecutive seasons
- Has won in seven different countries, the most of any player since 1983 (Canada England, Ireland, Japan, Scotland, Spain & United States)
- 19 events where he led/co-lead in Strokes Gained: Approach-the-Green the most of any player on the PGA TOUR since 2003
- Tied for the most wins in a single season on the PGA TOUR since 1983 (2000: 9)
- 36 consecutive wins when holding the outright 54-hole lead in 72-hole PGA TOUR events, longest streak of any player since 1983
- 8 wins on the same course, most of any player (Bay Hill Club & Lodge, Firestone CC and Torrey Pines)
- 23 successful title defenses, the most of any player all-time
- 22 final round comeback wins, the most of any player in 72-hole PGA TOUR events since 1983
- 281 consecutive weeks ranked #1 in OWGR longest streak of any player
- 683 total weeks as world No.1 most of any player
- 11-time PGA TOUR player of the year, the most of any player
- 52 consecutive rounds of par or better, the longest streak of any player on the PGA TOUR since 1983
- 12 wins by 7 or more the most of any player on the PGA TOUR since 1983
- 23 wins in his first 100 starts the most of any player on the PGA TOUR since 1983 (next most McIlroy: 11)
- Won 7 consecutive starts, the most of any player on the PGA TOUR since 1983
- 9 seasons winning the Byron Nelson award (scoring average leader) most of any player since 1980
- 15 stroke winning margin at the 2000 U.S. Open, largest win of any player in a major all-time
- 11 wins in a playoff, the most of any player since 1983
- 12 stroke winning margin at the 1997 Masters, the largest in tournament history
- 199 top 10 finishes, the most of any player on the PGA TOUR since 1983
- Last player to win in 3 consecutive weeks on the PGA TOUR (2006 PGA Championship, WGC-FedEx St. Jude Invitational, Dell Technologies Championship)
- Youngest player to complete the career grand slam (24 years, 6 months & 23 days)
- Four consecutive majors won (2000 U.S. Open, The Open, PGA Championship & 2001 Masters) longest streak of any player in the modern era
- Most total official money earned in a PGA TOUR career
- 16 wins in Florida, the most of any player on the PGA TOUR since 1983 by 11
- 13 wins in Ohio, the most of any player on the PGA TOUR since 1983 by 9
- 9 wins in Georgia the most of any player on the PGA TOUR since 1983
- 7 wins in Illinois the most of any player on the PGA TOUR since 1983
- 8 international wins, the most of any player on the PGA TOUR since 1983
- The only player to win all four majors each by 5 or more strokes
- Only player to win the US Junior Amateur, US Amateur and the US Open (he won each 3 times)
- Has won 5 consecutive PGA TOUR starts 3 times no other player has done this once since 1983
- Won each of the four majors the year that Jack Nickalus made his last start (2000 U.S. Open & PGA Championship 2005 Masters & Open Championship)
- 14 wins in March the most of any player on the PGA TOUR since 1983
- 5 wins in May tied for the most of any player on the PGA TOUR since 1983
- 7 wins in June the most of any player on the PGA TOUR since 1983
- 8 wins in July the most of any player on the PGA TOUR since 1983
- 15 wins in August the most of any player on the PGA TOUR since 1983 by 8
- 7 wins in September the most of any player on the PGA TOUR since 1983
- 8 wins in October the most of any player on the PGA TOUR since 1983
- 46 wins in his 20s the most of any player on the PGA TOUR
- Only player on the PGA TOUR All-time to have 5 consecutive seasons with 5 or more wins (1999-2003)
FINAL: BYU 25, Georgia Tech 21
* BYU finishes 12-2
* First 12-win season since 2001
* 23 total wins the last two seasons
* Four 10-win seasons in the last six years.
BYU: Most underrated college football program in America.
BY. FAR. 😤😤
BREAKING: Class of 2026 twin brothers Jaron and Kennan Pula have flipped their commitments from Utah to BYU, they tell @rivals
They’re ranked as the No. 1 and No. 2 WRs in Utah (per Rivals)
https://t.co/xchpdObPQb
Having BYU behind ND makes college football figure skating or gymnastics. You don’t even need to play the games. It’s so dumb. BYU plays in a power conference. Tougher schedule. They have less losses and better wins. Ruins the whole sport. #provodave#byuscrewed