Jeff Loy

#Communications and #photography professional. #Travel fan. #Music geek. #TAMUC and #TexasTech grad. Tweets are my own. RTs or mentions aren’t endorsements.

[Jeff Loy @JeffMLoy]

Communications leader Jay Weisberger suggests working adjacency crises and ripple effects into crisis communications planning to avoid unexpected damage in the long term. https://t.co/tQHZidqxt3 #communications #publicrelations #strategy

[Jeff Loy @JeffMLoy]

Netflix will soon provide a feature called "Moments" that allows users to create clips of the show they're watching and post it to social media. https://t.co/qN8QAKRE7G #socialmedia #technology #strategy

[Jeff Loy @JeffMLoy]

Companies are now placing emphasis on soft skills such as emotional intelligence and clear communication when searching for leadership. https://t.co/f9GiCBBjjp #leadership #professionaldevelopment #personaldevelopment

[Jeff Loy @JeffMLoy]

Increased use of AI optimization and changes to Google's algorithm have highlighted social media's value to SEO in five ways. https://t.co/lRunvQyii0 via @sejournal #communications #SEO #socialmedia

[Jeff Loy @JeffMLoy]

Peloton has tapped a pair of NFL brothers not named Kelce for a new campaign aimed at millennial men. https://t.co/NYQY9qpzNo #marketing #sports #strategy

[Jeff Loy @JeffMLoy]

Working with stricter budgets, meeting and event professionals are creating more memorable and personalized events, while also being conscious of the length of the events and sustainability aspects. https://t.co/3TN70OakAa #business #eventprofs #strategy

[Jeff Loy @JeffMLoy]

A review of video thumbnails from top YouTube users showed certain expressions could garner higher engagement. [Cue my shocked face] https://t.co/fA06k3ftEP via @socialmedia2day #socialmedia #communication #video

[Jeff Loy @JeffMLoy]

These seven questions can help make the most of an informal networking session. https://t.co/OTXaiPj6El #networking #personaldevelopment #professionaldevelopment

[Jeff Loy @JeffMLoy]

LinkedIn continues to be the top platform for public relations professionals to pitch stories to journalists, as well as a distribution channel for managing the narrative. https://t.co/JRVMIhxHES #publicrelations #socialmedia #strategy

[Jeff Loy @JeffMLoy]

Leadership coach Scott Cochrane says leaders too often work on larger accomplishments and forget to also focus on equally important smaller goals. https://t.co/W9ajGTPGjg #leadership #personaldevelopment #professionaldevelopment

[Jeff Loy @JeffMLoy]

Instagram says that utilizing any of the new carousel features is one of the best ways to increase engagement on the app. https://t.co/yfrMb2O35r via @socialmedia2day #socialmedia #communications #technology

[Jeff Loy @JeffMLoy]

Marriott's Connect Responsibly program will allow meeting and event professionals to purchase carbon credits to offset emissions produced by events. https://t.co/JLbxzNUTNk via @travelpulse #eventprofs #meetingprofs #sustainability

[Jeff Loy @JeffMLoy]

The European Union is following Australia's lead in creating “right to disconnect” legislation. https://t.co/4UCAs27HuN via @marketplace #professionaldevelopment #personaldevelopment #career

[Jeff Loy @JeffMLoy]

YouTube released an updated version of their “Why We Watch” report, breaking down what content is appealing to certain viewers and why. https://t.co/uxqKuByIKQ via @socialmedia2day #video #strategy #marketing

[Jeff Loy @JeffMLoy]

With organizations are under more pressure to speak out on hot-button issues, strategic responses have become even more critical. https://t.co/HXRbNARFee #communications #leadership #strategy

[Jeff Loy @JeffMLoy]

Many organizations are taking an outdated approach to SEO by not making more use of images and video in their content. https://t.co/xMaengNGW5 via @sengineland #SEO #strategy #content

[Jeff Loy @JeffMLoy]

To avoid becoming shark tanks, petting zoos or mediocracies, leadership teams must maintain clarity and that responsibility often falls on the CEO. https://t.co/vQK7jTqiQN via @associationsnow #leadership #strategy #culture

[Jeff Loy @JeffMLoy]

Conducting “premortems,” or imagining something has failed and then working backwards as a team to figure out what went wrong, is just one tactic to reduce daily mistakes. https://t.co/Qx7dUbRoq8 via @psychtoday #personaldevelopment #professionaldevelopment #leadership

[Jeff Loy @JeffMLoy]

PayPal is the latest brand to debut a redesigned and simplified logo, a trend that some have labeled "blanding." https://t.co/TCROVffmTa #communications #marketing #design

[Jeff Loy @JeffMLoy]

A multifaceted strategic approach to marketing is key when trying to achieve the ever-elusive return on investment. https://t.co/9gNVeMVTkq via @dmnews #marketing #communications #strategy