Jeff - Healthcare Advertising

Running a Multi 7-Figure Healthcare Agency | Helping Clients Acquire Quality Patients With Ads

[Jeff - Healthcare Advertising @JeffVKay]

The 5-step process I use to build winning ad campaigns for healthcare practices.

After 550+ clients, this is the framework (A Thread)

[Jeff - Healthcare Advertising @JeffVKay]

Prospects want to buy ads before they've proven anything works.

This call was a reminder of why we don't take every client.

Guy had a solid instinct: don't buy the equipment until you have a marketing system. That's rare. Most people spend $80K on a device and then figure out the marketing. Equipment collects dust. Debt doesn't.

But the business was 7 months old, averaging $8K/month. No proven conversion process. No consistent lead flow. No data to put gas on.

We're not consultants. We're accelerants. There has to be a fire already burning.

The math has to work before the ads run. That's not a rule we invented. It's what separates calculated operators from risky gamblers.

[Jeff - Healthcare Advertising @JeffVKay]

Most people obsess over close rate.

Had a client this week. Their only lost deals? People who couldn't get financing. Everyone who could act, did.

The problem was never conversion. It was volume.

A lower close rate with 2x the pipeline beats a perfect close rate every time. You can't optimize your way out of a lead problem.

Stop squeezing a small pool. Go get more water.

[Jeff - Healthcare Advertising @JeffVKay]

Every market is red right now.

E-commerce. Services. SaaS. Coaching. All saturated.

Your competitors are running ads. Same offers. Same claims.

Here's what actually wins after managing ads for 550+ businesses:

Being in the feed daily > Having a unique angle

When someone's problem gets urgent enough to act, they don't compare.

They buy from whoever's ads they've been seeing.

You run ads for 2 weeks then pause to "optimize"

Competitor runs ads continuously = always present

Guess who wins?

Stop trying to find the perfect unique campaign.

Start running ads every single day with solid math.

Know your LTV + Know your CAC + Stay in the feed = wins in saturated markets.

[Jeff - Healthcare Advertising @JeffVKay]

Anyone can steer the ship.

It takes a leader to chart the course.

[Jeff - Healthcare Advertising @JeffVKay]

You can make real money online without screwing anyone over.

That’s not idealism. It’s math.

Be transparent upfront.

Have clear deliverables that actually produce a result for someone.

Which leads to keeping clients longer and refunding less.

Build a reputation that compounds.

The short game is actually the long game in disguise.

[Jeff - Healthcare Advertising @JeffVKay]

Most people think advertising is:
→ Spend money
→ Hope it works
→ Panic when it doesn’t

That’s not advertising. That’s gambling.

Real advertisers know their numbers before they spend a dollar.

Lifetime value. Target acquisition cost.

Break even point. Profit threshold.

When you know the math, you don’t panic at a bad week.

You read the data and adjust.

When you don’t know the math, every dip feels like a crisis. Every spend feels like a risk.

The difference between advertisers who scale and advertisers who quit isn’t talent.

It’s math.

[Jeff - Healthcare Advertising @JeffVKay]

Step 2 is what separates campaigns that scale from campaigns that stall.

Everything else is just execution.

[Jeff - Healthcare Advertising @JeffVKay]

The 5-step process I use to build winning ad campaigns for healthcare practices.

After 550+ clients, this is the framework (A Thread)

[Jeff - Healthcare Advertising @JeffVKay]

Step 5: Match the landing page

The landing page headlines and subheadlines mirror the ad copy exactly.

Message match = higher booking rates.

Most people overlook this and wonder why traffic doesn't convert.

[Jeff - Healthcare Advertising @JeffVKay]

Step 4: Write video scripts

Combine the research with direct response principles.

Each script targets ONE specific pain point.

This creates ad diversification inside Meta so you're not relying on a single angle to carry the whole campaign.

[Jeff - Healthcare Advertising @JeffVKay]

Step 3: Market research

I use AI to analyze market pain points and messaging angles.

Then I check Meta Ad Library for competitor ads that have been running 60+ days.

Longevity = working.

[Jeff - Healthcare Advertising @JeffVKay]

Step 2: Build the financial model

This is where most agencies skip and most campaigns fail.

Calculate patient lifetime value by service line.

Work backward to set a target customer acquisition cost.

Without this, you're guessing.

With it, every decision has math behind it.

[Jeff - Healthcare Advertising @JeffVKay]

Step 1: Define the ICP

Before writing a single ad, answer two questions:

→ Who does the client actually want to serve?
→ Who is their most profitable patient segment?

These answers drive everything else.

[Jeff - Healthcare Advertising @JeffVKay]

@NickUrso Blinded by success

[Jeff - Healthcare Advertising @JeffVKay]

Growing up, my parents ran their own business.They didn’t give me a playbook. They gave me a front row seat.

I watched them make hard decisions. Turn down easy money when it didn’t sit right. Show up for clients even when it wasn’t convenient.

They let me be different. Encouraged it, actually. When I told them I wanted to leave my engineering job to start an agency with my brother, they didn’t flinch.

Because they understood something most people don’t: the path that looks “safe” on paper is often the riskiest one for someone wired to build.

What I’m most grateful for is this: they showed me that business can be done with integrity.

Not as a marketing angle. As a baseline.

In today’s world, that matters more than ever. Too many operators chase the number at the expense of the people who helped them get there. They optimize for extraction instead of value creation.

My parents taught me the opposite. Your word is your reputation. Your reputation compounds. And the short term gain is never worth the long term cost of doing things the wrong way.

550+ clients later, that lesson still guides every decision we make.

Thanks, Mom and Dad.

[Jeff - Healthcare Advertising @JeffVKay]

Success is a test most people fail without realizing it.

Every win adds responsibility.

New clients, new revenue, new demands on your attention.

What you do next matters more than the win itself.

Handle it correctly and you're already looking for ways to offload the new weight.

You delegate. You systematize. You protect your time for the decisions only you can make.

The win becomes a foundation for the next one.

Handle it poorly and you absorb everything yourself.

Your calendar fills up.

You stay busy but stop being effective.

Same thing happens with advertising.

You find a winning campaign and suddenly you stop doing what got you there.

Creative testing slows down.

You ignore ad fatigue. You stop rotating offers.

The results carried you, so you got comfortable.

Then performance drops and you blame the platform.

The good news is this is fixable the moment you recognize it.

Stay disciplined when things are working.

Respect the process that created the win by removing something that is of lower priority.

That's how one success becomes ten, and you win without burning out.

[Jeff - Healthcare Advertising @JeffVKay]

A good lesson in advertising:

People will do much to cure trouble, but people in general will do little to prevent it from starting.

Focus on their current problem - and speak directly to it to channel their desire to your solution.

[Jeff - Healthcare Advertising @JeffVKay]

3 techniques to close more sales in 2025 👇

1) Actually Care

Most sales people wreak of commission breath.

They pretend they really want to help, but their prospects can tell otherwise.

Put a figurative breathmint in, and care more.

2) Be Likeable

Make people laugh. Engage with them. Compliment them. Be a genuine person!

Being likeabke is 50% of the sales process or more!

3) Close Through Encouragement

Many objections are not the result of the person not believing in or your company.

They’re a result of them not believing in themselves.

You’d be surprised how many people will take action when you build them up personally.

💪🏻🔪

[Jeff - Healthcare Advertising @JeffVKay]

Dialed in. Ready. Fire. Aim.

[Nick Urso - Clinical Ads @NickUrso]

Went to a great mastermind this last weekend out in Miami with my dude @JeffVKay

Got us thinking bigger.

$1M months here we come 🎯

[Jeff - Healthcare Advertising @JeffVKay]

Insane statistic of the day:

“It would take approximately 164,250,000 flights for one fatality to occur on a U.S. commercial airline flight, based on the safety record over the past 10 years.”