Jeff Mason

Associate Athletic Director for @UHCougars. Previously: @UCMmules + @USMGoldenEagles. Reading + tweeting #sportsbiz, #smsports, and #marketing.

[Jeff Mason @JeffWMason]

The last big update had the Masons moving south. This one is staying south.

I'm grateful to share that I'm joining @UHCougars as an Associate Athletic Director with the Cougar Pride squad. I'm excited to join the team and get to work!

#GoCoogs

[Jeff Mason @JeffWMason]

@snhs2 @ccole1975 @RicRdz Holler if ya have any questions. Even if NLS isn't a fit for right now, happy to share the details so you have the full picture as you think future support.

Love that this conversation is happening!

[Jeff Mason @JeffWMason]

@snhs2 @ccole1975 @RicRdz Hey Coogs!

NLS membership starts at $25K (payable over 5 years). But we have flexibility in payment schedule- annual, quarterly, etc.

It's unquestionably a big investment. That said, doing the next level of Cougar Pride annual fund can be a great next step in support!

[Jeff Mason @JeffWMason]

@2Hairs1981 @UHCougarFB @UHCougars @Big12Conference https://t.co/wns0K0QdjE

[Jeff Mason @JeffWMason]

Reminder: We still have the Family Four pack available!

$99 for four tickets and a parking pass.

🎟️: https://t.co/ny8UVjZF4s

[Jeff Mason @JeffWMason]

Tailgate lots open at 8AM for Homecoming.
Pre-game concert and a flyover.
75° for an afternoon kickoff.
$6 beers paired with $5 nachos.

It's gonna be an incredible Saturday at TDECU, friends.

#GoCoogs

[Jeff Mason @JeffWMason]

From the moment we hit 0:00 in Manhattan, ticket sales kicked up.

When we landed in Houston, my inbox was dinging over and over.

"I need 2 more."
"Is there anything open near me?"
"How early can we tailgate?"

It's gonna be a great Saturday, friends.

Don't miss out. #GoCoogs

[Jeff Mason @JeffWMason]

This is the best "Who are you?" I have ever seen.

Amazing. 5-star effort. No notes.

Beautiful.

[Jeff Mason @JeffWMason]

Easy decision, right? You're awesome. You do great work.

But the manager is checking the budget line for salary, weighing ROI of your ask, and preparing their recommendation for the new budget.

It's on you to build the case for that recommendation.

Start building now.

[Jeff Mason @JeffWMason]

Depending on the institution, you're a month or two into the new year.

You've sold tickets, executed events, made asks, and closed gifts.

Take a few minutes and write it all down. Every win. Then keep adding to it.

You're pushing for a raise, title, and everything between.

[Jeff Mason @JeffWMason]

Appreciate those who caught my mistake: NSU Football is operating as an independent dating back to the 2024 season.

The RiverHawks are still MIAA members across other sports.

Nonetheless: Great turf upgrade for NSU!

[Jeff Mason @JeffWMason]

Northeastern State Football, NCAA Division II / MIAA member, has a "1 of 1" turf design.

Per Head Coach @CoachChev6: The endzones read 'Northeastern State' in Cherokee. Tahlequah, OK is the capital of Cherokee Nation.

#sportsbiz

[Jeff Mason @JeffWMason]

@UHCougarFB Time to hop on the #BuiltByHouston promo options:

- $7.13 for upper level
- $83.20 for a pair of lower levels + parking
- $281 for two Touchdown Club + parking

https://t.co/pfforBs2iW

Got some Coogs who need a call to lock 'em in? Let us know! #GoCoogs

[Jeff Mason @JeffWMason]

@BradeauxNBA What's the calendar look like for October 3?

[Jeff Mason @JeffWMason]

If you're joining us Saturday, stop and talk to our friends at @nmdp_org.

For 18,500 patients diagnosed each year with blood cancers or blood disorders like sickle cell disease, a blood stem cell transplant may offer the best—or only—chance for a cure.

That could be you.

[Jeff Mason @JeffWMason]

My namesake, my Uncle Jeff, was taken young by leukemia. We lost my Uncle Dean and my father to different cancers.

Which makes stories like these so important to share.

Take some time to enjoy it (with a tissue nearby).

By @Joseph_Duarte: https://t.co/WSIugCFDS5

#GoCoogs

[Jeff Mason @JeffWMason]

I've seen some incredibly heated postgame conversations between coaches/team admins and officials, host committees, etc.

I cannot imagine the exchanges taking place right now.

[Jeff Mason @JeffWMason]

Among the many reasons I'm grateful to be at UH:

Coogs wear Nike.

Words cannot describe how much I appreciate great shoes on game day. 😂

[Jeff Mason @JeffWMason]

@OkraJones The marketing + fan engagement teams have been crushing it. I'm just soaking it all in like everyone else!

[Jeff Mason @JeffWMason]

@Wafeeq_H @UHCougars @UHCougarFB @EddieNunezAD I'd love to take a look at this. Would you please drop me an email?

jwmason2 at uh dot edu

Hoping we can find a time for a phone call on Monday or Tuesday?

[Jeff Mason @JeffWMason]

Big tip of the cap to our teammates in @UHCougars Marketing & Fan Engagement - Tons of recent moves to up the experience ahead of a big home opener.

Excited to see fans back in TDECU next week! 🐾 #GoCoogs