As of today, Immutable Play is now open to all games.
@Ubisoft will be the first web2 studio to join.
This will make Immutable the first platform in the world where web2 studios can offer crypto rewards to their players.
Why open to web2?
A little over a year ago, Immutable Play didn’t exist. Since then, we’ve grown to 5.6 million wallets, and onboarded a total of 660 games, representing 70% of the web3 market.
However, the amount of games classed as “web3” is still small.
Last year, more web2 games were launched on Steam every 32 days than have launched on web3 in the last 7 years. The top 5 web2 studios have a combined MAU of over 1.1 billion players, more than every narrative in web3 combined.
In short, web2 is bigger than web3.
There’s more IP for our players to enjoy, more users to bring to our ecosystem and existing games, and more companies to bring to crypto.
Today, we’re starting to bridge them over to web3.
Why now?
Since Immutable Play launched, we’ve seen increasing interest from traditional web2 studios, who’re beginning to recognise the power of web3 incentives as a cheaper, more retentive UA strategy.
These studios spend over $300B every year on UA, and will inevitably shift to the most efficient strategy once it becomes available.
This year, web3 is finally becoming a realistic strategy for them:
- The Epic Games court case means that games can sell NFTs via the appstore without a 30% fee
- The CLARITY Act will exclude certain "video game assets" from being digital commodities
- Stablecoins have emerged as a simple payment infra for non-crypto natives
- The cold start problem is gone. Real scale and tech improvements have allowed us to get extremely good at onboarding users
The landscape has changed so much over the last 12 mths, we’re now in talks with multi-billion dollar studios about how they can launch gaming tokens.
What this means
From today, any web2 studio that meets our quality bar can integrate with Immutable Play.
This will:
- Give our players access to more top tier games
- Bring in more users to the ecosystem and our existing games
- Act as a stepping stone to bring some of the biggest companies in the world to web3 for the first time
Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token.
This is how we “soft onboard” the next 10,000 web2 games - by solving their biggest problem before we talk about tech.
What’s next
It took Steam 5 years to reach 500 games on their platform, which at the time represented only <3% of total PC games globally.
Immutable Play just hit 500 games in 1 year, representing over 70% of the market. In the last 6 months, this number of games has grown another +30%.
We expect to take these growth rates to web2, and onboard every major studio in the world to crypto.
We won’t stop until we do.
Announcement:
As of today, Immutable Play is now open to all games, including those from web2.
The first studio to join will be @Ubisoft.
When we launched Play last year, our goal was to solve the biggest problem for games: growing an audience. Since then, we’ve scaled to +5.6m wallets, and helped dozens of live games find their users.
As we’ve grown, so has the demand from web2 games. These studios spend over $300B a year on pre-launch UA, and seeing how much more efficient and retentive our rewards strategy is, they’ve inevitably wanted to get involved.
Now they can.
From today, all games that meet our quality bar can reward their users through Immutable Play.
This will give our players access to some of the biggest franchises in the world. It will bring their multi-million user bases to our ecosystem, where they'll discover our existing games.
Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token. This is how we “soft onboard” the next 10,000 games from web2.
The first step is Ubisoft, with their 200 million UbiConnect players.
And there is so, so much more to come.
@kurorobeast I've been playing kuroro ranch on telegram since the launch, been buying tickets but always bronze egg.. and now im not qualified for the airdrop.. i havw accumolated 214 kuro
🏆 NAME THIS BEAST CONTEST✨
🐾 A shadowy creature emerges from the darkness - you could be the one to name this new species!
📝 HOW TO ENTER:
1️⃣ Comment below with your name suggestions and tag a friend
2⃣ Retweet this post
3⃣ Must be following us
🗳️ SELECTION PROCESS:
- Contest ends in 24 hours
- Our team will select the top 3 community submitted names, and throw in 2 name ideas of our own
- Community vote will determine the final name
🏅Winner gets eternal glory as the Beast's official namer + a Silver ticket redeemable for an Origin NFT!
🕸️ As this creature emerges from the shadows, whispers tell of an ancient wilderness awakening—a realm where darkness holds dominion. What other secrets may lie within?
Kuroro Wilds: The Arrival will launch Feb 5, 10pm UTC
The game and Event are 100% Free to Play and Open to all
Watch and retweet the Launch Trailer, then find the Pre-Registration and Playing Guide links below 👇
GOATS Horde Campaign: G Pass To Glory 🐐
Alright, G Pass Gang, it’s time to flex and claim what’s yours! This is your chance to stack up that $TON like a true degen. Ready to show off your G Pass and grab those rewards? 🏆💰
🔥 MISSION:
1️⃣ Hit the link 👉 https://t.co/z7eS2b6UcJ to join the event and complete it!
2️⃣ Add 🐐 to your TG and X Username
3️⃣ Retweet this post
4️⃣ Drop a fire G Pass screenshot in the comments
💰 REWARD: 50 $TON for 100 G Pass Legends!
⏳ TIME: Oct 31st - Nov 3rd
How to Join:
💥 Complete ALL missions = 1 Entry
💥 Hit G milestones in the G.O.A.T.S pass for EXTRA Entries:
- Milestone I = 1 Extra Entry
- Milestone II = 2 Extra Entries
- Milestone III = 5 Extra Entries
G Gang, it’s time to flex like the legends you are! 🐐🔥
WAIT, WHAT? +5 MILLION COUBERS!!!
You guys are unstoppable! Thanks for being part of this wild ride—let’s take it to 10 million! 🤘
Head to the Tasks Hub, share the news, bring more Coubers onboard, and get summm $COUB🤘
🚨 ALERT GOATS 🚨
We just HUNTED DOWN and WIPED OUT 100 cheaters from the game! 🧹💀 The minigame leaderboard is now cleaner and fairer than EVER! 🏆🔥
No more shortcuts – it's all about the grind now! 💪🐐
Time to hit the grind hard and claim your rightful spot! 🚀
⚡ Grind $GOATS NOW! https://t.co/z7eS2b7s2h
TON FAUCET FRENZY PHASE 4: IT'S $CATS TIME, FAM! 😼💥
Yo $CATS gang, the time’s NOW! GOATS are throwin�� down some FREE $TON to fire up your stacks before the Cats show coming! 🤑🔥 Cats don’t just roll, we TAKE OVER!
💎 50 $TON in the pot for 100 degen $CATS warriors ready to scoop it up!
⏳ Deadline: 4AM UTC, Sep 30th.
How to secure your bag:
1⃣ Smash this link 👉 https://t.co/z7eS2b7s2h and wreck the TON Faucet Frenzy Phase 4 missions.
2⃣ Retweet this and spread the flames. 🔥
3⃣ Flex that $CATS balance screenshot in the comments. Show the world who’s boss! 💪
Don’t sleep! Grab that $TON bag before it’s gone! 💰 Let’s run it
https://t.co/fsH46VC1QM CRY to MAMA for missing $BOINK drop 💩💎 Come play @BoinkersIO telegram game and farm a shit TON of points towards the upcoming $BOINK drop on TON💩💎Get starter bonus here: https://t.co/bumJRW59DY
🚨 1 HOUR LEFT! 🚨
TON Faucet Frenzy Phase 3 is about to wrap! ⏳🐐💨
With 8,344,234 participants already in the mix, it’s time to bring that degen energy! ⚡️
$HMSTR fam, it’s your LAST chance to dive in! Be QUICK or be left in the dust! 🐹💥
Want that sweet $TON? Be $GOATS and make it yours before time runs out! 💰🔥
Get moving, fam, the finish line is calling! 👉https://t.co/z7eS2b7s2h
Happy Wednesday, Coubers! 🤟With summer officially behind us, we're ramping up our efforts to deliver the best MiniApp https://t.co/VROwgRxAJq experience. We're excited to announce three new features:
1. Communities Feed: Click the yellow community tag to explore all coubs within that group (Movies & TV, Art & Design, Fashion & Beauty, etc.)
2. Channel Editing: Easily update your channel details directly from your Coub MiniApp profile.
3. Search: Search coubs, channels and tags.