85% of execs said social data will be a primary source of business intelligence for companies moving forward -
that means resources for social, a social team, SUPPORT!
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MICHELOB ULTRA ORGANIC SELTZER: Didn't expect that one to turn out the way it did. Brilliant premise with look-alikes and the very real Don Cheadle. We desperately want "Man, get off my boat" to stick. The Walken twist brought it all home. #BigGameReviews
ANHEUSER-BUSCH: With the possible exception of being in an orchestra, there's at least one wonderfully relatable idea in this ad for the average viewer. Bonus points for the guy opening a bottle on the side of a metal table. Nice, real touch.
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JIMMY JOHN'S: Brad Garrett is a pretty good, er, good fella? No one will take over Tony Balonavich's turf as the "King of Cold Cuts." Nice pacing, some very funny bits. The sandwich wars are on.
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As we take a break for the halftime show it is worth noting that all of these ads were made in the midst of the pandemic. #SuperBowl ads are a feat to pull off in a good year so kudos to all the brands who made it happen!
.@TMobile enlisted Gwen Stefani and fiancé Blake Shelton to send up the hazards of video call miscommunications—and their own relationship—in a minute-long spot that ran in the second quarter of Sunday’s game. #SuperBowl https://t.co/CciQRgukWI
TOYOTA: Toyota goes the inspirational route, telling the powerful story of Paralympian Jessica Long. It's very well done, artistic and interesting. Not an easy achievement in 60 seconds.
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Tracy Morgan and @RocketMortgage—with the help of actors Dave Bautista and Liza Koshy—want house hunters to know for certain that their finances are in order before pulling the trigger on buying a new home. #SuperBowl https://t.co/TZlsp6UNKr
BUD LIGHT SELTZER LEMONADE: Yeah, it's fun. And we like it. But we wish it was two :30s instead of one :60. We got the joke after 20 seconds.
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GM: Really great premise and solid casting with Akwafina, Will Ferrell and Kenan Thompson. Took one little fun fact—Norway sells more EVs than America—and turned it into a mini-sketch that felt on-brand for the talent in the spot.
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STATE FARM: Stand-ins! Drake (just as jacked as Jake from State Farm)! Paul Rudd (from Kansas City)! The Cheesehead Guy (yay?)!Very on brand and fun. Exactly the right amount of ha ha.
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M&Ms: Saying sorry with M&Ms is a good way to go. Some very good gags in this one and is classic #SuperBowl comfort food. And there's just enough Dan Levy to bring it all home.
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