Hi #MarketingTwitter ! 6 years later:
- survived a wild but fun PR ride
- launched Deere’s TikTok
- added Brand Marketing to my plate
- as of July 1 — a new role at Deere: Global Director Brand Licensing & Brand Management (ideas welcome to rename our team!)
Missed you!
Welcome back Marketing Twitter... 👋
Six years later:
- left in-house corporate to start a fractional CCO and CX consultancy
- published my first book and am writing the second one now
- researching trust to bridge the gap between the academic + business worlds
We made an honest mistake yesterday and we are sincerely sorry for that.
When we welcomed the Watt family to America First Field, we should have recognized Kealia Watt for exactly who she is.
Kealia is a Utah native and one of the most decorated players to ever come out of this state. Kealia won four state championships with her club and four more in high school, and was a two-time Utah Gatorade Athlete of the Year. She was a U.S. youth national teamer at 13. At the U-20 level, she scored the game-winning goal in the World Cup final.
She started four years at North Carolina, won a national title with the Tar Heels, then went No. 2 overall in the NWSL draft to the Houston Dash, and was the franchise’s first-ever college pick. She then became their captain with 114 appearances and 28 goals. Kealia finished her career with the Chicago Stars (then known as the Red Stars) and is now a soccer analyst for Amazon Prime Video.
@KealiaOhai, @JJWatt — we are deeply sorry. Thank you for all you do for the sport.
@agwithemma I want to reach through this phone and hug you AND your 14 year old self. (Then every version of you before and after.) Cause every version of you is remarkable, Emma. Absolutely brilliantly remarkable. I am proud of you for so many reasons. ❤️