Jennifer Williams

@WSJ reporter covering corporate finance and CFOs.

[The Wall Street Journal @WSJ]

E.l.f. Beauty, Walmart and Tractor Supply are among the companies dropping prices to boost sales. https://t.co/Csf8KD2FCV

[The Wall Street Journal @WSJ]

The footwear maker took a sales hit as it cut back on discounts even amid an inventory glut, but has now returned to growth. https://t.co/3sW9ZuV7Bu

[The Wall Street Journal @WSJ]

Viking has become a passenger favorite for its commitment to monotony, but a new competitor is threatening to rock the boat. https://t.co/CwxQQpWIk8

[The Wall Street Journal @WSJ]

America’s apparel companies are fighting increasing returns. The problem is the soaring use of weight-loss drugs. 🔗 https://t.co/QK1IMNTWxT

[The Wall Street Journal @WSJ]

Shoppers are increasingly buying goods on TikTok Shop. Retailers want in and are setting up their own virtual storefronts. https://t.co/7VCg03jBSC

[The Wall Street Journal @WSJ]

Selling wedding gowns has always been a high-stakes business. New weight-loss drugs make fitting brides for the big day even more fraught. https://t.co/JGD7ky9BCW

[The Wall Street Journal @WSJ]

A fuel man has turned an Amoco station outside Minneapolis into one of the hottest tables in town. https://t.co/6yuzbqHdsV

[Katie Deighton @DollyDeighton]

Continuing my sporadic Twitter-reporting behavior to bring you some pretty wild news ... @OpenAI bought @tbpn ! https://t.co/HwF6PDMHdn

[The Wall Street Journal @WSJ]

Five Below is known for selling items for $5 or less. But lately, more price tags are pushing above that threshold. https://t.co/6A3v1eb9Ew

[Jennifer Williams @JenKayW]

The formula for WD-40 is such a well-kept secret, even the CEO has to sign an NDA https://t.co/2bX83JnrFR via @WSJ

[The Wall Street Journal @WSJ]

Google searches for “No Buy January” have hit a five-year high as Gen Zers and millennials sign up for the thrifty challenge https://t.co/gWnuhDiI7M

[The Wall Street Journal @WSJ]

After years of buying shiny, new gifts for Christmas, more Americans are secondhand shopping for the holidays and strategizing how to avoid angering friends and family.

🔗: https://t.co/aV6qg35Tjc

[The Wall Street Journal @WSJ]

How hard is it to go for a full month during the holidays using nothing but cash? Inside one man’s quest to complete “No-tap November.” https://t.co/nKXSlWqJ7Z

[The Wall Street Journal @WSJ]

Costco shelves have a bit more health and beauty products and fewer Christmas trees and toys this holiday season.

The big retailer has selectively adjusted its product lineup in an effort to keep prices low for consumers while it navigates tariffs. https://t.co/Llf0h2HWtk

[Russell Adams @radamsWSJ]

America’s most dedicated Christmas decorators are losing it. The reason: a mysterious shortage of giant lawn ornaments from Home Depot. @JenKayW investigates in her latest A-hed. https://t.co/PAwSH6lHng

[The Wall Street Journal @WSJ]

More than other generations, 20-somethings are tightening their year-end spending. Here's why that is a problem for retail brands. https://t.co/SAcz7YvpaD

[Lauren Thomas @laurenthomas]

⛳️⛳️⛳️Scoop: Topgolf Callaway Brands is in talks to sell its Topgolf business to PE firm Leonard Green. $MODG W/ @JenKayW and @miriamgottfried

https://t.co/2J4lgdAFMq

[The Wall Street Journal @WSJ]

A rift inside a smoked-meat dynasty has divided the barbecue capital of Texas https://t.co/HrLZ1P8zLU

[Russell Adams @radamsWSJ]

A rift inside a smoked-meat dynasty has divided the barbecue capital of Texas. @JenKayW's latest a-hed. https://t.co/Z13DY7W236

[The Wall Street Journal @WSJ]

Rocky Mountain Chocolate Factory is addressing the jagged rises and falls in cocoa prices with dynamic pricing: They are resetting prices on their truffles and chocolate-covered pretzels quarterly https://t.co/GJz4ZP9Zri