📢🗣 FELIX NEW ADIDAS GLOBAL AMBASSADOR
Felix has officially been named a global icon for Adidas, marking another major milestone in the rapidly expanding portfolio of our superstar.
Positioned as the new face of the brand’s Originals identity, Felix is not simply modelling the clothes. He is embodying the energy behind them. The announcement video leans into his unmistakable aura, framing him against the legendary Trefoil symbol in a way that highlights what makes Felix such a powerful cultural figure. Presence, individuality and effortless style.
The first official campaign will be released on 26 March, and anticipation is already building globally. Felix’s appointment reflects his extraordinary influence across fashion, music and youth culture. It is the kind of impact that turns a casual store appearance into a crowd event and makes brands eager to align with his image.
Already moving seamlessly across industries, Felix’s portfolio spans luxury fashion with Louis Vuitton, beauty with Hera, technology with Samsung, eyewear with IICOMBINED, and global lifestyle partnerships such as Gong Cha. Beyond commercial collaborations, Felix has also been involved in cultural and humanitarian initiatives including work with UNICEF and his appointment by the Embassy of France in South Korea as an honorary ambassador supporting France Korea cultural initiatives.
Being chosen by Adidas as a global icon signals that Felix’s influence now sits firmly at the intersection of music, fashion, technology, culture and global brand power. This is the space where the most influential cultural figures operate.
With this partnership only just beginning, 26 March will likely mark the first chapter of Felix redefining what a sportswear ambassador can look like.
FELIX ADIDAS GLOBAL ICON
#FELIXxAdidas
Stunning global ambassador #I_N embodies the Maison’s all-Italian mastery wearing pieces from the Damiani Margherita, Belle Époque, and Belle Époque Reel collections.
#Damiani#다미아니#I_NxDAMIANI#Handmade#MadeinItaly
Felix of Stray Kids ranks #1 among Korean celebrities in media impact at Paris Fashion Week.
He led with a 2.9% share of voice, becoming the week’s most mentioned Korean star.
According to Onclusive, #Felix and #Hyunjin from #StrayKids were the two most mentioned K-pop celebrities on social media during Paris Fashion Week FW26.