Jennifer Carli

Leading brand, content and social at @BMO

[Jennifer Carli @Jennifer_Carli]

I am so thrilled to see @catherinemroche recognized by @StrategyOnline as Marketer of the Year. Her leadership has fueled our teams to push the envelope creatively while also continuing to deliver on strategic objectives. Congratulations, Catherine! https://t.co/kxvkyPmeWl

[ADWEEK @Adweek]

To help Canada’s women-owned businesses, BMO Financial Group launched a custom recyclable wrapping paper that doubles as ad space for women-owned small businesses. https://t.co/mlHV1ewSgA

[Jennifer Carli @Jennifer_Carli]

I’m incredibly excited to share @BMO’s #WrapTheGood campaign! This wrapping paper doubles as ad space -- when scanned, it drives to a Pinterest board featuring shoppable products from women-owned small businesses across Canada. Check out the gift guide: https://t.co/Pz4DkGHvuH

[BMO @BMO]

This holiday season, #WrapTheGood by gifting products from women-owned small businesses, like the ones featured in our holiday gift guide.

[Jennifer Carli @Jennifer_Carli]

Powerful marketing creates an emotional connection with consumers, and few things elicit emotion as effectively as nostalgia.

Here are some of the most memorable nostalgic campaigns, and best practices brands can consider when creating their own. https://t.co/qi3v0Xjwi1

[Jennifer Carli @Jennifer_Carli]

In my experience, the most creative work comes not only from teams made up of diverse talent, but from those that also foster a culture of inclusion. This article from @AdAge shares 9 ways leaders can build inclusivity year-round. https://t.co/NkPrn9jlll

[Jennifer Carli @Jennifer_Carli]

I’ll be seeing some members of my team in person for the first time in almost two years this week, and I’ve been thinking a lot about what that’s going to be like.

This @globeandmail piece has some good food for thought. https://t.co/2Wx7QjIu15

[Jennifer Carli @Jennifer_Carli]

I was moved this week by reading Phyllis Webstad’s story of her orange shirt, and how it became a symbol of the resilience of Residential School Survivors. Join me today in wearing orange and reflecting on the legacy of residential schools in Canada. https://t.co/v48ZlS4mB2

[Jennifer Carli @Jennifer_Carli]

Our Barrier Breakers series is one of my favourite campaigns because it highlights entrepreneurs breaking systemic barriers like Saul Arteaga and his language services company, SWITS.

This Hispanic Heritage month, join us as we celebrate visionaries like Saul. #proudtoworkatBMO

[Jennifer Carli @Jennifer_Carli]

As an extrovert, I love seeing my colleagues in the office. That being said, I realize that not everyone on my team operates in the same way.

Collectively, we need to focus on “what” we’re trying to achieve, rather than “where”. https://t.co/In2y6ATeBY

[Jennifer Carli @Jennifer_Carli]

After a year and a half long pandemic, it’s no surprise to hear that stress and burnout are on the rise. To help combat this, we created a committee to explore ways to engage our team.

What are you doing to keep your team from burning out? https://t.co/nh7KYNaAPJ

[Jennifer Carli @Jennifer_Carli]

Our latest brand spot makes me chuckle every time, but I still can’t believe how many people have asked me about “Catflix” since it launched.

If you haven’t had a chance to see it yet, watch it below!

[Jennifer Carli @Jennifer_Carli]

The @BMO Celebrating Women Grant Program is back, and applications are now open!

Grants are available for women-owned businesses making positive impacts to social, economic & environmental sustainability.

Reshare & help spread the word! #BMOforWomen https://t.co/3KotaGspm0

[Jennifer Carli @Jennifer_Carli]

This pandemic has required managers to adapt to leading remote teams. Because of this shift, I’ve asked my team what works best for them and adapted my style to fit their needs.

@HarvardBiz shares 5 biases to watch out for when managing remote teams.

https://t.co/k32qCFBlVw

[Jennifer Carli @Jennifer_Carli]

Proud to be selected by @CdnMarketing as a Co-Chair for this year’s CMA Awards! Looking forward to viewing the best in #CanadianMarketing.

Submit your best campaign by July 19th for a chance to win a CMA Award: https://t.co/9nSkU1vieh #CMAgala

[Jennifer Carli @Jennifer_Carli]

Education = growth.

This course is available to the public for free this month. I hope you’ll take as much away from the Indigenous eLearning course as I did. #proudtoworkatBMO

[FNUniv @FNUNIVCAN]

Understanding history in Canada from Indigenous perspectives is essential for all Canadians. Together with @Rec_Education and @BMO, we’re introducing Nisitohtamowin ᓂᓯᑐᐦᑕᒧᐃᐧᐣ - a free eLearning introduction to Indigenous Perspectives in Canada. https://t.co/2e6KA2PH2p

[Jennifer Carli @Jennifer_Carli]

Award entries for the @CdnMarketing CMA Awards are open and the final deadline for entries is July 19. Don’t miss it!

https://t.co/RgatlgPHmw

[Jennifer Carli @Jennifer_Carli]

The LGBTQ2IA+ community has been underrepresented in marketing for a long time.

This is one reason I’m proud of our Queen Streams campaign. In support of this year’s pride & remembrance run, we partnered with 3 drag queens to create Spotify playlists for runners to listen to.

[BMO @BMO]

To celebrate 25 years supporting the @PrideRunTO, we’ve teamed up with Toronto’s favourite drag queens to create playlists you can run to between June 19-27! #BMOPride #PrideRunTO

[Jennifer Carli @Jennifer_Carli]

With burnout at an all-time high, now is the time to develop authentic leaders at every level and focus on our people.

What is one way you put your employees first?

https://t.co/RRF0XCdwH4

[Jennifer Carli @Jennifer_Carli]

Increased representation in the c-suite doesn’t just bring in new perspectives – it shifts the way an organization thinks.

I’m proud to work for a company where 40% of our leaders are women. #proudtoworkatBMO

https://t.co/KDJZpGfxNc

[Jennifer Carli @Jennifer_Carli]

15 months of a pandemic can cause plenty of anxiety.

Our team recently started a mindfulness program, which got me thinking: what coping tactics do you turn to when you have anxiety?

https://t.co/GiDTNvE6eT