Sometimes I’m amazed at people’s order of operations when making a sandwich. Mustard on the cheese, then the lettuce, tomatoes? I’m preparing for a veggie blowout
How to win on the internet:
1. Marry the niche, date the product
2. Make a meme page. Understand the meme culture, own the community, use the insights for a product you'll sell
3. Educate over entertain. You can have more fun entertaining, you can make more money if you educate and if you do both you'll never need to find a job in your life again
4. Make friends with people in your industry. Earn their trust. Don’t ask for anything for a long time. Overwhelm with value. It’ll payback.
5. Be different. Don’t just copy what other people do. Be the one that gets copied, not doing the copying. Way more cool.
6. Listen to podcasts and take notes each time. It’s basically like you’re sitting in the room with the world’s greatest founders and entrepreneurs. Share notes with others, discuss.
7. Throw small 10 person events in major cities. You can’t win on the internet by just being only on the internet.
8. DM someone new everyday. Send them a Loom on why they should care.
9. Have an email list. Don’t trust any social platform. Bank on your email list, not your follower count.
10. Be good at introducing yourself. Your bio should reflect that. Everyone is interesting in one way or another.
11. Have goals. Quantify them. Ask people how you're doing.
12. Have a monthly investor update but just for trusted industry friends. Make it max 25 people. Ask for feedback on how you're doing. You can include your friends and family on it
13. Don't raise VC if you don't need to. Spoiler alert: you probably don't need to
14. Spend money on ads. It'll teach you how to write well in your niche because you don't want to waste any dollars. And you'll learn quickly what resonates with your niche.
15. Focus on 1 social platform first, with one format of post. Until you have 100k followers, do not look at anything else.
16. Be data-informed not data-driven. Don't do things because your analytics are telling you to do. You're a human being, you understand your community, act with a mix of art and science.
17. Put buy buttons on the internet. Let people buy your products in many places. Don't be shy to sell.
18. Get on the internet to post content ideas, get off the internet to get content ideas. “How vain it is to sit down to write when you have not stood up to live.”
19. Set post notifications for the most interesting people in your space. Reply thoughtfully. You'll learn a lot.
20. Big conferences are a waste of time and money. Better spend time/money elsewhere.
21. Don't get jaded. They'll be bumps in the road, jerks on social, people copying your product but the internet is your oyster. Yours for the taking.
22. Get smart at AI and hiring global talent. It'll save you time and keep you profitable.
2024 is incoming. Go win big on the internet.