Jesko Perrey

Sr. Partner, Global Knowledge Leader McKinsey Mktg & Sales Practice. Help clients transform mktg & sales capabilities to drive above-market growth.

[Jesko Perrey @JeskoPerrey]

Experience-led growth is a strategy that delights customers, while resulting in concrete financial outcomes. Our new research explores how to succeed by putting customers at the heart – take a read!

#strategy #CX #growth

https://t.co/sV52hc55Nb

[Jesko Perrey @JeskoPerrey]

Wondering where AI is taking fashion?

Fashion United capture the thoughts of industry professionals who discuss how AI is transforming the industry - from design to customer experience.

#fashion #AI #CX #innovation

https://t.co/YKL0TBVz4U

[Jesko Perrey @JeskoPerrey]

Healthcare providers must rethink their marketing approach by:

✅ Educating the C-suite on the importance of marketing.

✅ Building sophisticated capabilities by choosing use cases wisely.

✅ Measuring what works.

#CX #healthcare #pharma
https://t.co/swbAxjzkZ1

[Jesko Perrey @JeskoPerrey]

To harness the potential of generative AI, fashion companies must:

⭐ Make value their North Star
⭐ Know risks and plan to mitigate them
⭐ Upskill their current workforce
⭐ Partner with the right tech support

#AI #technology #fashion

https://t.co/0eeP6ib6nL

[Jesko Perrey @JeskoPerrey]

The world's first commercial-scale textile recycling mill has been opened in Sweden.

This is a major step forward in the fashion industry’s ability to recycle used clothes.

#fashion #sustainability #recycling

https://t.co/JXErYwCPHk

[Jesko Perrey @JeskoPerrey]

Medtech companies with a customer-centric approach can treat more patients, get products to market faster, reduce costs, and improve their sustainability.

#medtech #sustainability #innovation

https://t.co/MMYfav2gK4

[Jesko Perrey @JeskoPerrey]

New data regulations from the EU provide new possibilities of data sharing that will ensure customer expectations are met.

#customer #data #GDPR

https://t.co/lGkUmYj5kL

[Jesko Perrey @JeskoPerrey]

Surprisingly few retailers have taken full advantage advanced data analytics, despite the potential to enhance the customer experience and track consumer behaviour.

#CX #data #analytics

https://t.co/qJHmwemsh1

[Jesko Perrey @JeskoPerrey]

AI will no doubt greatly improve the patient care journey.

AI’s ability to rapidly analyse huge datasets could pave the way for drug discovery, faster and more accurate diagnostics, and better treatment.

#pharma #patient #CX

https://t.co/00byOgqEbe

[Jesko Perrey @JeskoPerrey]

Companies pledged about $340 billion to driving racial equity between May 2020 and October 2022.

Businesses can measure the success of their efforts and help combat racial injustice in a meaningful, sustainable way.

#race #equity #justice

https://t.co/xbV5aAfM4Z

[Jesko Perrey @JeskoPerrey]

As the digital realm expands, so does the potential to improve the customer experience.

59% of consumers are excited about transitioning their everyday activities to the metaverse, particularly virtual retail experiences.

#retail #CX #metaverse

https://t.co/DRzE3RdY4D

[Jesko Perrey @JeskoPerrey]

Pharmaceutical companies are increasingly leveraging digital capabilities to create patient-centric solutions.

Analytics, data, and AI are improving patient access, disease diagnosis and patient support.

#patient #pharma #innovation

https://t.co/I1drMKNni5

[Jesko Perrey @JeskoPerrey]

Celebrities are increasingly launching their own skincare, hair, and cosmetics products.

This @FT article explores how successful brands channel authenticity, to cater to a genuine consumer need.

#beauty #brand #authenticity

https://t.co/lQk3zryizd

[Jesko Perrey @JeskoPerrey]

How many times do you wear your clothes before throwing them out?

Consumers are keeping clothing items for half as long as they did, in the early aughts.

#fashion #sustainability #cx

https://t.co/6shiSeYFqn

[Jesko Perrey @JeskoPerrey]

McKinsey’s InNYC accelerator, aims to accelerate inclusive innovation in technology.

Find out how the pro bono program supports New York City tech start-up founders from underrepresented groups.

#inclusion #diversity #innovation

https://t.co/52oS5JXgA2

[Jesko Perrey @JeskoPerrey]

Copenhagen fashion week set 18 sustainability requirements on designers participating in the show.

This @guardian article investigates how fashion shows can drive change by introducing sustainability standards.

#fashion #sustainability #carbon
https://t.co/Bo2pdg9ys3

[Jesko Perrey @JeskoPerrey]

Retailers are stuck between a rock and a hard place.

They are navigating sharp rises in supplier costs, and a decrease in sales. Read on about how inflation is impacting retail strategies in Business Chief.

#inflation #retail #customer

https://t.co/nUudOzO5J5

[Jesko Perrey @JeskoPerrey]

Consumers care about sustainability.

Products making ESG-related claims averaged 28 percent cumulative growth over the past five-year period, versus 20 percent for products that made no such claims.

#ESG #sustainability #customer

https://t.co/lRQbSaJ3Xv

[Jesko Perrey @JeskoPerrey]

Love is in the air – or is it that new sneaker smell?

An exciting series of Valentine’s Day sneakers were released. My favourite are the Jordans (obviously).

Which ones are your favourite?

#valentinesday #sneakers #newdrop

https://t.co/BqJ7PSKKxJ

[Jesko Perrey @JeskoPerrey]

Roll out the red carpet….

A unique engagement strategy is necessary for VIP customers.

Have a read here for five solutions that can win over VIPs and avoid common pitfalls.

#CX #VIP #loyalty

https://t.co/8XTB8pWUpf