Jessy Conflon

Co‑Founder & COO/CMO at | AI Tools for Marketers | Fractional GTM & Marketing Leadership

[Jessy Conflon @JessConflon]

The instinct when moving into D2C is to start with channels. Paid, social, etc.

But if the positioning hasn't shifted for the new buyer, you're testing distribution before you've tested resonance.

Sequence that tends to work: positioning → activation → retention → channels.

[Jessy Conflon @JessConflon]

Most "AI SEO" advice focuses on phrasing and keywords.

The research points somewhere else: structural clarity, comparative authority, information gain.

https://t.co/vwOvuUHUTU

[Jessy Conflon @JessConflon]

Had my first mentoring sessions with students from @tetrcollege via Mentor Union!

Impressed by how practical their model is - students build real businesses while studying!

Conversations like this are so energising.

If you’rethinking about mentoring, it’s worth it.

[Jessy Conflon @JessConflon]

I joined the Self-Leadership Podcast with @AnnaTsyupko and Josh Winterson to talk about self-leadership as daily habits.

3 that have helped me:
• 3 real priorities each morning
• 2 minutes of breathing before big decisions
• 1 lesson + 1 gratitude at the end of the day

[Jessy Conflon @JessConflon]

Watch/listen to the full episode:

YouTube: https://t.co/oGf3vBTYmR

Spotify: https://t.co/CFQgvVuI7i

Apple Podcasts: https://t.co/BjNajLYlR0

[Jessy Conflon @JessConflon]

I was a guest on the Self Leadership Podcast - grateful to Anna Tsyupko and Josh Winterson for the conversation.

We talked about self-leadership as a practice, not a concept:
– 3 daily priorities that actually move the business
– weekly reflection loops
– and so much more!

[Jessy Conflon @JessConflon]

I was a guest on the Self Leadership Podcast - grateful to Anna Tsyupko and Josh Winterson for the conversation.

We talked about self-leadership as a practice, not a concept:
– 3 daily priorities that actually move the business
– weekly reflection loops
– and so much more!

[Jessy Conflon @JessConflon]

Most early-stage founders don’t have a traffic problem.

They have a clarity problem.

If you haven’t nailed:
– who it’s for
– what problem you solve
– what decision you’re unlocking

More traffic just amplifies the noise.

[Jessy Conflon @JessConflon]

Working on GEO / AI SEO?

Tools don’t have access to real AI prompt logs. LLMs don’t share that data.

So “AI prompts” are inferred from what is observable: SERPs, structure, retrieval behaviour, model outputs.

Full piece → https://t.co/eOFawp00Wc

[Jessy Conflon @JessConflon]

From #15 → #3 on @f6s in 3 months 🚀(out of 2M+ startups): https://t.co/8X4ih261ng
The ranking isn’t the win.
The signal was user behaviour: • people coming back • teams changing how they work

That’s where real value shows up.
Still early. Still learning.

[Jessy Conflon @JessConflon]

Genuinely curious:

which of these terms are you actually using today - and which ones do you think will stick?

See link to my article here: https://t.co/BZb6mO8EGJ

[Jessy Conflon @JessConflon]

I’ve been having the same conversation with marketers and founders a lot recently.

SEO. AI SEO. GEO. AEO. LLM search.
Everyone’s using different words, and half the time, we’re talking about the same shift.

[Jessy Conflon @JessConflon]

This isn’t a new framework or a hot take.

It’s just an attempt to put clearer language around what’s already happening - and what marketers and founders should probably focus on next.

[Jessy Conflon @JessConflon]

Looking forward to speaking at the Ladies Who Tech Launch this Friday. I’ll be sharing how marketers can embed fact verification and transparency into their AI workflows.

If you’re attending, come say hi 👋

[Jessy Conflon @JessConflon]

Looking forward to welcoming all the @SharEconUK members in our office tonight!

[Paybase @paybase]

We're excited to be hosting @SharEconUK on Tuesday. Speaking with interesting business innovators with festive drinks - what could be better!

[Paybase @paybase]

Do you have a gig/sharing economy platform? Or perhaps just an idea for one? In this animation we show how the #sharingeconomy is being held back by #payments, and what you can do to get ahead of the game.
https://t.co/3fo2MsiAMK

[Paybase @paybase]

Thank you to everyone who made it to the first #Paybaseworkshop last night, we really enjoyed meeting so many interesting people and we hope to see you all again! Our next event will be in January, keep your eyes peeled! Here are a selection of photos from the event.

[Jessy Conflon @JessConflon]

https://t.co/lk1NDMiq9K via @gofundme

[Jessy Conflon @JessConflon]

les gros mordants aux Ateliers Médélices http://t.co/Dvh52OhTRv