Jess Pike

Head of Content at @LBS. Likes bad puns, perfectly-crafted copy and cats. All views my own.

[Jess Pike @Jess_B2B]

Our B2B marketing content hub is now live 🎉Special thanks to Spoon London project manager extraordinaire Harriet Kerr and the unflappable Victor Asandi. If *you* work in B2B marketing and are looking for insight and inspiration, this is the site for you: https://t.co/neAMg9ljMB

[Jess Pike @Jess_B2B]

@wfcovidvaccines Hi there, what kind of vaccine are you offering currently? I ask because I can't have AstraZeneca. Thank you!

[Jess Pike @Jess_B2B]

How can agencies forge winning relationships with clients (and vice versa)? How can we work together in a way that's both productive *and* enjoyable 😱? I spoke to my brilliant @Spoon_London team to find out: https://t.co/Qz7vp0JxtU #Content #ContentMarketing

[Jess Pike @Jess_B2B]

Immersive, interactive and temporary. Are these the keywords that will define video content for social media going forward? Mats Michael Olsen looks into the crystal ball and finds three distinct video trends that have the potential to take off: https://t.co/CxVRNEmFXI

[The Content Marketing Association @the_cma]

For our final session of the morning, Simon Bates from @TouchpaperUK moderates this panel all about how to nail your content strategy. #B2Bcontent

Panellists:
@Jess_B2B @spoon_content
Rob Mitchell @LongitudeUK
Bian Salins @LinkedIn
@scottmanson @OgilvyUK

[Jess Pike @Jess_B2B]

Great interview from my colleague Susanna Berling over at @spoon_content Stockholm: The road to democracy – AI and why stories will help us get there https://t.co/tzqVOfN32r

[The Content Marketing Association @the_cma]

Many a column inch has been devoted to the role of technology in today’s increasingly data-driven world. As a consequence, what’s sometimes neglected is creativity, @Jess_B2B of @spoon_content proves why creativity drives profitability.
👉 https://t.co/2BLccAg7uG

[Jess Pike @Jess_B2B]

My lovely colleague Lena has written about the pitfalls to avoid on social media. And it turns out that the worst culprits are very much like the worst kind of dinner party guests: self-centred, repetitive and cold. https://t.co/MzT9xAD6Sc #socialmedia

[The Content Marketing Association @the_cma]

Recent research shows that only 39% of B2B Marketers have a content strategy, so with this in mind, our panel of #B2B experts on 6th June will discuss everything you need to nail your #ContentStrategy. https://t.co/pcnYD3FwmT

[Jess Pike @Jess_B2B]

In today’s increasingly data-driven world, what’s sometimes neglected is creativity – particularly when it comes to advertising and marketing. So where are businesses (and agencies) going wrong? My ponderings for this week's Spoon blog: https://t.co/hpG6zPpzYz #contentmarketing

[Jess Pike @Jess_B2B]

Interested in learning about the vital role of communication in digital transformation? Our very own change comms guru Shelley Hoppe will be sharing her wisdom on the topic at this event in a couple of weeks. Sign up here: https://t.co/gxPJ0B2evJ

[Jess Pike @Jess_B2B]

Interested in video's role in content marketing in 2019? How about coming along to watch my esteemed colleague and all-round video guru Mats Michael Olsen speak at @the_cma's January breakfast briefing next Wednesday? https://t.co/cuwdw09pn7 #content #freepastries #videocontent

[Jess Pike @Jess_B2B]

@classpass Great, thanks! It's [email protected].

[Jess Pike @Jess_B2B]

@classpass Hi - I was bought ClassPass vouchers for Christmas but haven't received them, despite payment having been taken from my Mum's account. Could you let me know how I can get hold of them? Thanks!

[Jess Pike @Jess_B2B]

Oh, look at that! @the_cma has included our reflections on audio trends in their latest report. Interested in what we (aka @spoon_content) think about podcasts, the future of voice search and the audio measurement conundrum? Download a copy for free here: https://t.co/APv4Q0EzMW

[Jess Pike @Jess_B2B]

If this is what all Swedish parties are like, I'll be popping over to Stockholm a lot more in the future! So great to meet so many Spoon colleagues and celebrate the agency's 20-year history. Looking forward to the next party! https://t.co/xpSFCwEWOw

[SBC @SBC_agency]

If you fancy learning how teamwork can help you communicate effective brand stories, come along to the @tfm_event on 27 September – our Head of Content @Jess_B2B will be discussing this topic and more: https://t.co/mTExYLyKLv

[Technology for Marketing @tfm_event]

We're delighted to announce that Jess Pike (@Jess_B2B), Head of Content at @Spoon_London will have a speaker session at @tfm_event this month, taking place at @olympia_london! https://t.co/apemNARLgq #TFM18 #technology #martech #marketing #tech #digital

[Jess Pike @Jess_B2B]

@tfm_event @olympia_london Hi there, thanks so much for this! We've actually now changed our name - we're officially @Spoon_London, so would you mind updating any future comms to reflect that? Thanks so much!

[Jess Pike @Jess_B2B]

Happy Thursday! To celebrate the fact that we've officially changed our name to @Spoon_London, agency director Shelley Hoppe offers her thoughts on why she's ready for the switch - and what it'll mean for the business: https://t.co/82fxirtRxg #namechange #londoncalling #content