Jessica

23 | MBA student at CSUB | loves traveling, food, and gaming

[Jessica @Jess_Tay7]

Group 5 was most interesting to me #freeasaneaglecanow

[ONPASSIVE @ONPASSIVE]

Establish your online presence with engaging multimedia posts on O-Net!

#socialmedia #socialnetwork #digitalmarketing #networkmarketing

[Jessica @Jess_Tay7]

This week we learned how to use R to perform word clouds and sentiment analysis on brand info scraped from #reddit. The underlying motivations, feelings, and opinions consumers hold about your brand is valuable for digital marketing #csubmarketing #mktg67702022csub

[Jessica @Jess_Tay7]

Natural language processing (NLP) overlaps in all of the below categories (artificial intelligence, machine learning, deep learning). NLP helps digital marketing because it tells us about not just the exact words, but what they mean #mktg67702022csub #csubmarketing

[Jessica @Jess_Tay7]

Reddit can be a non-traditional and creative channel to reach a targeted market. Never forget the humorous uproar the largest package on Amazon created in the #reddit community! #csubmarketing #mktg67702022csub

[Jessica @Jess_Tay7]

Social media marketers can collect valuable consumer info simply by observing what consumers do and say on social media sites. Paying attention to negative opinions about your brand is NOT harmful! 💡#csubmarketing #mktg67702022csub

[Jessica @Jess_Tay7]

This week we learned how to scrape Twitter #APIs which is an extremely helpful tool to provide insight on specific characteristics for this platform (trending content, like counts, retweets, and the kind of consumers who interact with your brand) #csubmarketing #mktg67702022csub

[Jessica @Jess_Tay7]

Searching “social media analytics”, “NLP”, “text analytics” brought several key competencies such as proficiency in R, analytic skills, and web development. There were about 30,000 results! #csub #mktg67702022csub

[Jessica @Jess_Tay7]

Searching “analytics” or “analyst” on #Indeed highlights certain characteristics in job positions such as critical thinking and self motivation. It seems a willingness to learn and grow is more important than inherent skill! #mktg67702022csub

[Jessica @Jess_Tay7]

First class of MKTG 6770-60! Social media marketing (SMM) allows integrated interactions between company and consumers. Very excited to see what skills we’ll learn 🤗 #mktg67702022csub #csubmarketing

[Jessica @Jess_Tay7]

Week 14 takeaway: do not underestimate the value of SEO marketing! SEO can be improved through ordering words by importance and ensuring there are meaningful keywords in the webpage title #mkt6000csub2022 #csubmarketing

[Jessica @Jess_Tay7]

Am I the only one who wasn’t familiar with the #Metaverse until recently? Over 50% of Gen Z has advocated for brands to find ways of having an actual career through metaverse 😱I really wonder how companies will adapt #csubmarketing

[Jessica @Jess_Tay7]

Week 13 Takeaway: integrated marketing communication is essential. For the most successful strategies, ensure a consistent message that emphasizes a company’s strength across all platforms #csubmarketing #mkt6000csub2022

[Jessica @Jess_Tay7]

During my shift today, I witnessed predictive analytics at work! Insurance companies utilize predictive analytics to forecast instances of fraud and prevent the situation from escalating by flagging suspicious activity #csubmarketing

[Jessica @Jess_Tay7]

Week 11 Takeaway: Using the program #rstudiocloud is helpful for conducting both regression and conjoint analysis. Click the links below to see how we used R to conduct these analyses on consumer segmentation 😊
https://t.co/xL3fADy4RD

https://t.co/JW3jpWEohi #mkt6000csub2022

[Jessica @Jess_Tay7]

Descriptive data is used to obtain large scale statistics through items like surveys and scanner data. Our marketing groups creamistry questionnaire is a good example of obtaining descriptive data, specifically price and preference for our purposes #csubmarketing

[Jessica @Jess_Tay7]

Week 10 Takeaway: perceptual mapping assists in positioning through depicting competing brand and attributes. There are two approaches to perceptual mapping; attribute mapping, and multidimensional scaling (MDS) #mkt60002022csub #csubmarketing

[Jessica @Jess_Tay7]

Location is an important determinant for the success factors for a specific business! The colorado lake terrace dining room is a great example of an upscale restaurant which uses its location and scenery to bolster the reputation of their business #csubmarketing

[Jessica @Jess_Tay7]

Utilizing sourcemap to outline supply chain networks is quite helpful to visualize the efficiency of company channels. Several manufacturers which travel through one channel to distribute to many consumers is the most efficient! #csubmarketing #mkt6000csub2022

[Jessica @Jess_Tay7]

The four major causes of the bull whip effect are demand forecast updating, order batching, price fluctuation, rationing and shortage gaming. These problems can be mitigated through price stabilization, even and consistent ordering, and better communication 💡#csubmarketing